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Lightweight Toyota GT86 spotted on Nordschleife with carbon panels, upgraded aero

We've seen (and frankly reported on) so many rumors of more powerful and performance-focused versions of the Subaru BRZ, Toyota GT86 and Scion FR-S at this point that haven't materialized that, at this point, we're almost tired of them. Almost. But what we have here was enough to pique our jaded interests as only a carbon-bodied sports car on the Nürburgring could do.
What we're looking at is, well, we don't quite know, to tell you the truth. What we can tell is that it's a Toyota GT86 (Scion FR-S for us) wearing new wheels and a carbon-fiber hood, roof, racing-spec rear wing and subtle lip spoiler. The vents in the hood indicate that the prototype in question could be packing an upgraded engine to go with the lighter body panels and upgraded aero, and the interior (at least as far as we can see) looks pretty well stripped out.
The right-hand drive configuration tells us this is either destined for former territories of the British Empire or for the racetrack. Considering the ride height, full glass and apparent lack of roll cage, our money's on this prototype is being developed for the Japanese Domestic Market, where Toyota badges the sports car simply as the 86. We can always hope, though, that some version makes it into Scion showrooms in North America... we just won't get our hopes up too high.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota shows a smoother autonomous Lexus for CES

Toyota is bringing a new research vehicle to CES. The TRI-P4 autonomous driving test vehicle, based on the Lexus LS500h, is a major step ahead, according to Toyota, as it has improved computing power and additional cameras for better reaction times. Earlier test mules have also used the LS as a basis, and the shift to the new, fifth generation LS brings chassis and steering-control benefits, so the vehicle's movements are smoother in automated mode. The camera tech has also been better integrated into the vehicle design, courtesy of CALTY in Ann Arbor, Michigan. Development has been swift, as the TRI's P2.1 car was unveiled in 2017. The P4 car will be used for Toyota Research Institute's Guardian and Chauffeur mode development. The two tiers differ somewhat, as TRI's Ryan Eustice explains: "Our Chauffeur development is focused on full autonomy, where the human is essentially removed from the driving equation, either completely in all environments, or within a restricted driving domain. Guardian, on the other hand, is being designed to amplify human performance behind the wheel, not replace it. The introduction of the new P4 platform will help us accelerate the development of both tracks when it joins our fleet this spring." The vehicle's situational awareness is boosted by two extra cameras facing on the sides, and a new imaging sensor both forward and rearward. Toyota says the P4's lidar setup is a carryover from the previous platform, but that its machine learning is much improved by its more powerful computer setup. The electricity required by the P4's computing power also comes from the hybrid battery, and as the computer "brain" is now housed vertically against the rear seat's backing, actual trunk space has been freed. More LS500hs will begin to be modified into TRI-P4 vehicles during spring 2019. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.