2007 Toyota Rav4 Base Sport Utility 4-door 2.4l on 2040-cars

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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Daily Driver: 2015 Toyota Yaris SE

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Toyota Yaris SE Hatchback, reviewed by Sebastian Blanco. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hello, everyone. Sebastian Blanco here from Autoblog and AutoblogGreen, with the Daily Driver, this time in the 2015 Toyota Yaris SE Hatchback. It's in a fine blue color called Blue Streak Metallic. This car comes in at just under $17,000, but with all the options and we'll talk about that in a minute, it comes to $18,700. It's rated at 30 miles per gallon in the city, [00:00:30] 37 on the highway, and 33 combined. I've driven it a little over 350 miles this week and the dashboard is reading at 36.8 miles per gallon average, so it definitely gets props for hitting the EPA fuel economy numbers. It has warmed up a little, so we're not operating in the cool Michigan winter that some of my previous cars were, so I gave them a little slack for being under the average. This one right on the money her in the spring time. I do like the [00:01:00] roominess of it. I think it feels great for such a small car. Visibility, you can see everywhere you look. All cars should have this but so few of them do. I like that it's a manual transmission. It's been way too long since I've driven a manual. I do like even this little pocket thing up front here. I haven't put anything in it. I just like that it's there. I don't know, maybe you can put your phone in there or something, but it's cool. The worst part about this though is the infotainment screen here. It is unresponsive. It looks like it's something from Windows 95. [00:01:30] It just acts so weird when it connects to my phone. It connects either via Bluetooth or USB. It's for me, maybe I just haven't had enough time with it, but it's very hit and miss as far as getting my music or my podcast to stream over the vehicle's audio system. The nav system is a $900 upgrade, and given how bad it looks and how bright it is at nighttime, I think an after-market system or even just a mount for your phone is a much, much better deal. Like [00:02:00] I said, this is the base model. There's absolutely nothing wrong with that. I'm a big fan of utility, practical, don't get anything extra.

Toyota might stop importing certain models if tariffs imposed

In case you hadn't heard, the entire automotive industry, both domestic and foreign, is very much against the automotive tariffs proposed by the Trump administration. And while the industry is lobbying hard against such tariffs, companies are also having to consider what to do in the event they are passed. CEO of Toyota's North American operations, Jim Lentz, told Bloomberg that the company will certainly be reconsidering its strategy in the event of tariffs between 10 and 25 percent the cost of the car. He told the news outlet that, depending on how high the tariffs are, Toyota might just increase the price of some models, or stop importing them altogether. Toyota does build a large number of its cars here in the United States. The Toyota Camry, Avalon, Tundra, Highlander, Sequoia, Sienna models are all built here, as well as some Tacomas, Corolla sedans, and Lexus ES sedans. Many of those vehicles are big sellers for Toyota, too, so that's good for the company. But many other Toyotas are built outside the country. The Toyota RAV4, Prius range, C-HR, Corolla hatchback, Land Cruiser, 86, Yaris, Yaris sedan, Mirai, 4Runner, and the entire Lexus line are built in other countries. Some of these imports we're sure are safe no matter how high the tariffs might be. The RAV4 is the company's biggest seller, and the Prius sells well, too. Even if the Prius wasn't selling so well, the company would probably still sell it simply because it's an image builder. Somewhat related, we imagine Toyota would continue offering a handful of Mirais. The 4Runner, C-HR and Corolla hatchback would probably be safe, too. If these models stick around after potential tariffs are imposed, expect their prices to increase. But in the Toyota line, anything that's not selling well and has tight margins is probably doomed. Chief among them are the French-built Yaris hatchback and the Mexican-built Yaris iA sedan. Both cars have terrible sales, and being low-end cheap cars, they'll only sell worse with higher prices, and Toyota will lose money if it has to eat the tariff. The 86 is a similar situation in which it's a niche vehicle that has had weak sales and is being sold at a relatively low price. The Land Cruiser could go either way. It sells in small numbers, but it's already extremely expensive and continues to sell. Buyers might not be put off by spending some more.