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Toyota finds profit in Europe thanks to hybrid sales

In the land of diesel, Toyota appears to be making money its own way and thereby making more of it. The Japanese automaker is taking on Europe's diesel-centric ways by substantially boosting sales of hybrids on the continent. That, along with cost cutting measures, has increased the company's European profitability, Automotive News says, citing recent remarks by Toyota's European operations chief Didier Leroy. Toyota, which lost money in Europe between 2008 and 2011, started turning things around two years ago by cutting labor at places like UK factories while consolidating production of models such as the Auris and Yaris hybrid vehicles. During the most recently completed financial year, Toyota Europe reported earnings that were up 75 percent from the year before, despite revenue being up just five percent. The company also aims to sell at least 1 million vehicles in Europe by next year and is boosting sales in countries like Russia. Late last year, Didier told Bloomberg News that Toyota's European market share was rising about one percentage point a year, while production at Toyota's factories in countries like France, Turkey and the UK were running at full capacity. Toyota estimated at the time that hybrids accounted for about a fifth of Toyota's European sales.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

8 excellent minivans you can't buy in the United States

Americans have fallen out of love with minivans. For some reason, a super-practical, multi-seat vehicle that can haul almost anyone and anything is less popular than giant SUVs that make it difficult to access the third row. The rest of the world hasn’t forgotten the minivanÂ’s virtues, and many well-known automakers offer a whole rainbow of family carriers, some of which offer clever camping and luxury features. Here are some forbidden-fruit vans we canÂ’t buy in the United States. Toyota Noah/Voxy The Toyota Noah and Voxy have been around since the early 2000s and sit below the Alphard (more on that below) in the automakerÂ’s van line. ToyotaÂ’s sales model in Japan seems complicated from the outside, as the company sells different vehicles at different types of dealerships. The Noah was originally sold at ToyotaÂ’s Corolla Stores before the automaker shifted its model to the van in all locations in 2020. Now in their fourth generation, the van twins offer unique family-friendly features like a step system and use ToyotaÂ’s latest hybrid system. Toyota Alphard The Toyota Alphard is a stately minivan sold in several countries and regions, including Bangladesh, China and the Middle East. ItÂ’s now in its third generation and features Lexus-like styling with a massive cabin. The Alphard is available with several powertrain options, including some it shares with Lexus and other Toyota models, including the ES 350 and Highlander. Toyota equips the Alphard with several advanced safety features, and the van can comfortably carry up to eight people. That said, the Alphard is more expensive than many of its rivals in the markets where itÂ’s sold, so people may consider other options. Mitsubishi Delica If youÂ’ve spent any time in the automotive corners of social media, youÂ’ve seen a Delica. TheyÂ’re everywhere now, as Americans figure out that a small, light van with real ground clearance and four-wheel drive is a great thing. Mitsubishi has made different vehicles under the Delica name, including a truck and a kei car, but the minivan is the one most of us recognize. The Delica entered its fifth generation way back in 2007 and got a facelift in 2019. ItÂ’s still available with four-wheel drive, though Mitsubishi also sells a front-drive version. TodayÂ’s van is light years away from the classic models we can import here and features a massive grille with unique front lighting fixtures.