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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Customers want wireless charging in next-gen Prius Plug-In; they might get it

Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in. WiTricity has, for a few years, been developing its magnetic resonance wireless charging system for the model. This type of system allows for more distance leeway than other wireless setups when it comes to how close the car and its on-board receiver need to be to the floor-mounted system. That allows for smaller, lighter on-board receivers, which is key for any plug-in vehicle. Toyota spokeswoman Jana Hartline confirmed in an e-mail to AutoblogGreen that the company has conducted wireless charging tests in Japan "with hopes to bring that technology to market in the near future" but declined to provide more detail on the company's plans to offer wireless charging for plug-ins. Toyota's Satoshi Ogiso said last summer that the Prius Plug-in would eventually offer a wireless charging system in response to prospective customers' demand for it, though he wasn't specific on a time frame. Toyota started discussions with WiTricity regarding wireless charging system development more than three years ago and said late last year that it had reached a licensing agreement with the Boston-based company. WiTricity has also worked on developing wireless-charging systems that are compatible with Audi and Mitsubishi vehicles. WiTricity grew out of MIT back in 2007, back when we could barely imagine how it would work.

Average transaction prices climb to a record $36,270 in January

The automotive sector made a hash of the numbers last month, a mess of pluses and minuses clogging the transaction-price charts according to Kelley Blue Book. The overall industry rose one percent, even though buyers bought fewer cars and light vehicles in January 2018 vs 2017 using the selling-day adjusted rate. Due to January transaction prices rising to $36,270, a record for January, the value of new vehicles sold climbed more than $1 billion compared to January 2017. KBB's transaction prices don't include customer incentives, which changes the complexion slightly; average incentive spending rose to just over ten percent. The average transaction price in December 2017 was $36,756, so January dropped a bit - nothing unexpected, with the month annually blamed for "January doldrums." More revealing is the fact that the average transaction price in January 2017 was $34,910. This year's plumped-up figure came courtesy of the continued shift to crossovers, SUVs, and light trucks, which shouldn't surprise anyone who's read an automotive blog in the past 20 years. That category comprised nearly 70 percent of new vehicle sales for the month. Some manufacturers profited more than others, though. Fiat Chrysler managed 12.8 percent fewer sales in January compared year-on-year, but the company's vehicles sold for $1,300 more. The Ford brand suffered a 6.3-percent dip in sales, but brand transaction prices increased $2,000, while a Lincoln sold for $8,700 more on average. General Motors sold more cars and sold them for more money; overall GM transaction prices rose four percent, or $1,270, while a GMC traded hands for seven-percent more than in January 2017 and a Cadillac got $2,300 more on average. Of KBB's listed automakers, the Volkswagen Group got the most of out its customers, transaction prices rising at the German automaker by 5.6 percent to $42,243 in January 2018 compared to a year earlier. American Honda followed with a 4.3-percent increase to $28,991, GM in third at 4.1 percent to $40,313. Find your next car at Autoblog using our new and used car listings or the Car Finder tool. Broken out by segment, minivans rocked the table, transaction prices leaping by 7.9 percent to $35,380 compared to January a year earlier. Luxury cars boasted the next-highest rise, at 3.6 percent to $58,533.