2014 Toyota Prius Two on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota teases 2014 4Runner, will debut on April 27

The 2014 Toyota 4Runner appears to be getting a styling refresh that is as out of the ordinary for Toyota as the venue at which it will be debuting. Launching on April 27 at the 2013 Stagecoach Music Festival in Indio, CA, the 2014 4Runner looks to be getting more of an in-your-face design. Toyota says this marks the first time it has ever revealed a new product at a music festival.
While we only see two images of the updated 2014 4Runner, the new headlights break from the rectangular shape present on the current model for an edgy, scalloped shape. Below the headlights are vertical air inlets - looking quite similar to the 2014 Subaru Forester XT - but it isn't clear if all models will get these or just special trim levels. The other image Toyota released was of the smoked, LED taillight.
As the presenting sponsor of the music festival, Toyota will have legendary off-road driver Ivan "Ironman" Stewart at the show as well as an off-road driving course for people to drive the automaker's trucks and SUVs. Scroll down for a press release giving some additional information about both the 2014 4Runner and the Stagecoach Music Festival.

Toyota ending Prius Plug-In production in June

The fourth-generation Toyota Prius and it's potential 58 miles per gallon fuel economy isn't due until later this year at the earliest, and some folks suspect it will be well into next year. But at least you'll still be able to buy one until it arrives; the same can't be said for the plug-in Prius - "Pip" to its friends - that will cease production this June. Nathan Kokes, a marketing representative in Toyota's Advanced Technology division, made the announcement on the forum Prius Chat without giving any reason for the decision. Inside EVs says there about 1,100 Prius PHVs in stock at dealers, which would last for just under three months at the average sales rate this year. Assuming no changes in production to boost stocks, that would give you until the end of summer to fulfill your first-generation Prius PHV dreams, then there'd be a drought for an unknown length of time. For the conspiracy theorists looking to the sales numbers or the Mirai launch for cause, Kokes did join the chat thread once after the announcement to say that "will have plenty of Prius Plug-in Hybrids to sell long after [June]," and, "production plans and product cadence are in no way timed to any external incentive (i.e., CA HOV sticker), competitive product or the upcoming Mirai launch." With Toyota having delayed the standard car to get it just right, there's no telling how long the plug-in version will take since it aims to satisfy high-order customer demands like wireless charging and more electric range, and perhaps the rather long list of "minor" changes that include things like more paint options, HVAC operation, the placement of the charge port, and more driver convenience features. Related Video: News Source: Prius Chat via Inside EVs Green Plants/Manufacturing Toyota Car Buying Hatchback Hybrid toyota prius plug-in