1991 Toyota Pickup 1/2 Ton Short Wheelbase Dlx on 2040-cars

Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Tesla expects another higher-volume deal with Toyota in next few years

Four months have passed since Toyota ended its relationship with Tesla Motors, in which the electric-vehicle specialist supplied full lithium-ion battery packs to the Japanese behemoth for its RAV4 EV rollout, of which 2,500 vehicles will be completed. Now, Tesla founder and CEO Elon Musk has been heard suggesting that a future collaboration is likely within the next two to three years, and that it will probably be much larger than the last one.
Both Tesla and Toyota have sung each other's praises in the not-too-distant past, Toyota telling Autoblog back in May, "We have a good relationship with Tesla and will evaluate the feasibility of working together on future projects." According to Automotive News, Musk said of the Japanese giant, "We love working with Toyota... We have a huge amount of respect for them as a company and certainly much to learn."
Interestingly, though, the two automakers have rather divergent strategies for eco-friendly automobiles. Toyota, as you're surely aware, is the clear-cut leader in hybrids and has thrown its massive support in the direction of hydrogen fuel cells, while Tesla has invested heavily in battery-electric technology and high-speed charging stations.

Junkyard Gem: 1992 Lexus SC 400

After Toyota stunned the automotive world with the Lexus LS 400 in 1989, offering a majestically engineered luxury sedan with an all-new DOHC V8 at less than half the cost of its Mercedes-Benz 560 SEL rival, what could be done to follow that (other than a money-printing Lexus-badged Camry, that is)? Clearly, the missing piece of the Lexus branding puzzle at the time was a sports coupe, something to extract the money of car shoppers considering, say, a new Mercedes-Benz 300 CE or Acura Legend coupe. That car turned out to be the Lexus SC, styled in California and known as the third-generation Toyota Soarer in Japan. Here's one of the very first SCs sold in the United States, found in a Denver-area self-service yard last month. These cars had intimidatingly good build quality (I know, because I dismantled a '92 SC 400 down to its smallest components a while back), clearly designed to last at least a quarter-million miles with routine maintenance. This one got hit hard in the right rear, however, and it wasn't worth repairing the damage to a non-SUV pushing three decades of age. Americans could buy a six-cylinder version, the SC 300, which came standard with a five-speed manual transmission (almost all buyers "upgraded" to the automatic, of course). This car is the SC 400, which means it has the same 1UZ-FE V8 engine as the LS 400. That's 250 super-smooth horses and six-bolt main bearing caps keeping the crankshaft from going anywhere it shouldn't. The SC 400 never was available with a manual transmission, nor was its SC 430 successor. This one has the mandatory Aisin-Warner four-speed automatic. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus SC400 articulated door hinge operation The complex door hinges offered good clearance in tight parking spaces. These cars were very quiet and comfortable and they could cruise all day at triple-digit speeds, but a curb weight pushing 3,600 pounds meant that the SC 400 wasn't going to beat its Porsche 928 rival on a race track. Actually, the 1992 928S4 cost more than twice as much as the 1992 Lexus SC 400 ($80,920 versus $37,500) and had both a more powerful (326hp) V8 and available manual transmission; perhaps the 1992 Cadillac Eldorado Touring Coupe ($32,470, 200hp V8, automatic) was a more realistic sales rival for today's Junkyard Gem.