Automatic - All Power Accessories - Factory A/c on 2040-cars

Auto blog

Toyota promotes Didier Leroy as highest-ranked foreigner

Toyota named Didier Leroy its first non-Japanese executive vice president Wednesday. He also sits on the company's board of directors. This follows Leroy's promotion in April, when he was named president of Toyota No. 1, the division which overseas R&D, manufacturing, sales, product planning, design, motorsports... pretty much everything for North America, Europe, and Africa, as well as sales in Japan. Leroy had served until now as head of Toyota's European operations, and will remain based at the company's regional headquarters in Brussels, Belgium. The appointment follows the earlier promotion of Julie Hamp. Previously group vice president at Toyota Motor North America, Hamp now serves as the company's global chief communications officer and is based in Japan, making her the first female senior executive in Toyota's history. Didier Leroy appointed as first non-Japanese Executive Vice President of Toyota Motor Corporation Mr Leroy was officially appointed today President of Toyota No. 1, which covers R&D, manufacturing and sales for the North America, Europe, and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. Toyota City, Japan - Today, Toyota Motor Corporation (TMC) officially appointed Didier Leroy as President of Toyota N°1 at TMC. The appointment took place at the 111th General Shareholders meeting. In this responsibility, Mr Leroy will oversee the R&D, manufacturing and sales operations for the North America, Europe and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. He also became today the first non-Japanese Executive Vice President of TMC, as well as member of the Board of Directors of TMC. This appointment takes place after the announcement made by TMC in March about changes to its executive structure in Japan, altering roles of top management. Mr Leroy will be based in Brussels. Related Video:

Toyota retires robots in favor of humans to improve automaking process

Mitsuru Kawai is overseeing a return to the old ways at Toyota factories throughout Japan. Having spent 50 years at the Japanese automaker, Kawai remembers when manual skills were prized at the company and "experienced masters used to be called gods, and they could make anything." Company CEO Akio Toyoda personally chose Kawai to develop programs to teach workers metalcraft such as how to forge a crankshaft from scratch, and 100 workstations that formerly housed machines have been set aside for human training.
The idea is that when employees personally understand the fabrication of components, they will understand how to make better machines. Said Kawai, "To be the master of the machine, you have to have the knowledge and the skills to teach the machine." Lessons learned by the newly skilled workers have led to shorter production lines - in one case, 96percent shorter - improved parts production and less scrap.
Taking time to give workers the knowledge to solve problems instead of merely having them "feed parts into a machine and call somebody for help when it breaks down," Kawai's initiative is akin to that of Toyota's Operations Management Consulting Division, where new managers are given a length of time to finish a project but not given any help - they have to learn on their own. It's not a step back from Toyota's quest to build more than ten million cars a year; it's an effort to make sure that this time they don't sacrifice quality while making the effort. Said Kawai, "We need to become more solid and get back to basics."

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.