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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

2021 Toyota Camry AWD vs. midsize all-wheel-drive sedans | How they compare on paper

Just as crossovers have become the dominant body style in the car market, the all-wheel drive they frequently feature has become more popular. In fact, all-wheel drive is so popular that automakers are increasingly putting it in traditional cars. The latest car to add driven wheels is the 2021 Toyota Camry. It will offer all-wheel drive on most of its trim levels, though only with the four-cylinder engine. It isn't alone in this market, though. So we've compiled the Camry's specifications, along with those of a couple of its competitors for comparison. For the purposes of this analysis, we're sticking with the AWD veteran 2020 Subaru Legacy equipped with a naturally aspirated 2.5-liter engine and the relative newcomer 2020 Nissan Altima. Both are similar in pricing and power to Camry. We've skipped the turbocharged Legacy and the turbocharged Ford Fusion with all-wheel drive as both have higher base prices and significantly more power. We'll take a look at these three sedans engine output, fuel economy, pricing and space. Below is a chart with all the raw numbers, and below that is more in-depth discussion of the cars. Performance and Fuel Economy These sedans are very closely matched, but one area where a clear winner emerges is in output. The Camry has a solid 21 horsepower and roughly 10 pound-feet of torque over the Subaru and Nissan. This, despite all of the engines having the same displacement. That power should make it quicker than the approximately 50-pound-heavier Subaru, though the Nissan Altima may stay with it thanks to its curb weight being about 100 pounds less than the Toyota. Also worth noting is that only the Toyota offers a traditional automatic transmission, whereas the Subaru and Nissan rely on CVTs. Subaru and Nissan have both dramatically improved their CVTs to the point they're quite unobtrusive, but if you strongly prefer the feel of softly shifting gears, the Toyota is your choice. In our experience, all three of these sedans are pleasant to drive with suspension and handling clearly tuned in favor of comfort over quickness. Fuel economy is close to a dead heat. Toyota hasn't announced official fuel economy numbers for the all-wheel-drive model, but we can estimate that, as with most all-wheel-drive variants, mileage will be slightly lower than normal models. We're betting it will only about 1 mpg worse than front-drive variants. That puts it in the same 29 to 30 mpg overall range as the Subaru and Nissan.

Toyota will bring Lexus-based Platform 3.0 autonomous vehicle to CES

The Toyota Research Institute says it will bring its next-generation Platform 3.0 automated driving vehicle to CES next week, an autonomous test car that is notable for incorporating the sensors and cameras into the body, rather than as ungainly attachments, and with the spinning LIDAR rooftop sensor replaced by a more sleek panel of sensors. Platform 3.0 is built on a Lexus LS600hL. Toyota Research Institute says it enlisted CALTY Design Research in Ann Arbor, Mich. and engineers at Toyota's nearby North America R&D center to conceal the equipment. As a result, Platform 3.0 gets a new rooftop weather and temperature proof panel, which it says was inspired by off-road motorcycle helmets, integrated into the available space in the sunroof compartment to minimize height. It's also embellished with chrome trim along the side, where it meets the roofline, and the rear swoops down to integrate with the LS's contour lines. The team also managed to consolidate computational electronics and wiring into a small box in the trunk. Toyota says the Platform 3.0 is one of the most perceptive autonomous test vehicles on the road today, with a design makes the test vehicle easy to build at scale. It gets a Luminar LIDAR system boasting a 200-meter, 360-degree range (the previous version only tracked the forward direction), enabled by four high-res LIDAR scanning heads that help it better see dark objects. Shorter-range LIDAR sensors feature low on all four sides of the vehicle, one on each front quarter panel and on the front and rear bumpers, to detect low-level and smaller objects, like children or road debris. Production begins this spring at the Toyota Motor North America R&D headquarters at low volumes to allow for flexibility, given the rapid rate of development of Toyota's autonomous test platforms. Some will be assembled using Toyota's Guardian dual-cockpit control layout to allow for transferring control between a human test driver and the automated system while keeping the driver as a backup, while the single-cockpit, fully autonomous Chauffeur mode will be shown at CES starting Jan. 9.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Least favorite vehicles of 2017