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2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show. The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel. While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car. Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water Three-Dimensional SpongeBob Concept Car to Take Families on an All-Wheel Drive Adventure Promotional Tour Leading Up to Feature Film's Feb. 6, 2015 Premiere November 18, 2014 NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone's porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies' upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character's Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob's Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain's steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie's Feb. 6, 2015 premiere.

Linde spending $4.3 million on two new hydrogen stations in California

If California is going to sink millions upon millions to expand its hydrogen-refueling infrastructure, shouldn't at least some of that infrastructure be operated by a company that actually produces hydrogen fuel? Why, yes, and that's the case with Linde North America. The company has announced it will build two publicly-accessible hydrogen stations in Northern California, courtesy of a $4.3 million grant from the California Energy Commission (CEC). One of the stations will be at Oakland International Airport while the other will be about 20 miles east in San Ramon, next to Toyota's regional office and parts distribution center for the San Francisco Bay Area. That's only fitting, considering that Toyota is going to release a production fuel cell vehicle next year, first in Japan, then in the US (it will be limited to California at the beginning). The California Air Resources Board recently outlined the Golden State's intention to spend $50 million on getting 28 hydrogen refueling stations up and running by the end of next year and as many as 100 new stations added during the next decade. A large chunk of those (19, to be exact) will be built through a partnership betweetn Toyota and FirstElement Fuel Inc., so things are happening. Check out Linde's press release below. Linde to build two additional retail hydrogen fueling stations in northern California - Receives $4 million grant from California Energy Commission - Fueling stations slated for Oakland International Airport and San Ramon MURRAY HILL, N.J., and NEW PROVIDENCE, N.J., Aug. 5, 2014 /PRNewswire/ -- The California Energy Commission (CEC) awarded $4.3 million to Linde North America to construct retail hydrogen fueling stations in Northern California. The stations will be located at the Oakland International Airport and on Toyota owned property in San Ramon, California, adjacent to Toyota's San Francisco Regional Office and Parts Distribution Center. The award is part of $46.6 million funding program the CEC has committed this year to expand the retail hydrogen fueling infrastructure within the state. The grants, made through CEC's Alternative and Renewable Fuel and Vehicle Technology Program, were made to eight applicants and will add 13 new hydrogen fueling locations in Northern California and 15 in Southern California, strategically located to create a refueling network along major corridors and in regional centers.

Toyota U2 urban utility concept inspired by Maker Faire [w/video]

There's a quiet revolution happening in US cities. People want to mix an urban lifestyle with a connection to nature and appreciation for craftsmanship. The result of all of this is folks pursuing things as varied as urban farming, home brewing and the whole maker movement. Toyota thinks it has the perfect concept for these intrepid customers with its new Urban Utility concept that it is debuting during a panel discussion hosted by Make: magazine in San Francisco and debuting publicly on September 20 at the World Maker Faire in New York City.
The Urban Utility concept can best be described as a modern take on the old panel van. Designers from Toyota's Calty Design Research center in California interviewed Maker Faire participants to find out what its users want from a novel vehicle like this. "Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers' desire for flexibility, fun and maneuverability," said Kevin Hunter president of Calty.
On the outside, the Urban Utility doesn't really scream for attention. It's meant to meet users "desire for greater utility but a smaller vehicle footprint," according to the release, but the shape is still very much a van. The designers do try to lend it some panache with the LED headlights up front and checker board side panels. It's really more about utility than looks, though, because the roof can roll back for taller loads, the rear glass retracts into the tailgate, and the whole rear can fold down as a ramp to load stuff more easily into the cabin. Toyota isn't talking about a powertrain yet but claims that the underbody is also especially durable for a long life in the big city.