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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Details about next-gen Toyota Prius emerge

The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market.
Keeping cost down will be one of the major concerns of the new Prius. The next generation will ride on the new, modular Toyota New Global Architecture platform. The lighter underpinnings will improve efficiency and will reduce production costs by allowing for more shared components among vehicles. Toyota will not reveal how many vehicles will use the new platform. But even with the cheaper platform, price will remain a concern. Toyota is still deciding whether all versions of the next Prius will use lithium-ion batteries or whether some models will stick with the heavier nickel-metal hydride batteries to keep cost down.
Of course, the reason most people buy the Prius is because of its great fuel efficiency. Toyota will aim for at least an 8 percent improvement in fuel economy in the next Prius, which would increase it to 58 miles per gallon city and 52 mpg highway.

Alonso can do full WEC season after date changed to avoid F1 race

McLaren Formula One driver Fernando Alonso can compete for Toyota in every round of the World Endurance Championship this season after organizers moved the Japanese event to avoid a U.S. Grand Prix clash. They announced at a presentation in Paris on Friday that the Six Hours of Fuji had been brought forward to Oct. 14, ensuring that the Spaniard can feature for Toyota at the manufacturer's home track. Alonso wants to win the Le Mans 24 Hours endurance race in France as part of the "triple crown of motorsport" achieved only by the late Briton Graham Hill. Hill, like Alonso a two-times Formula One world champion, won Le Mans, the Monaco Grand Prix and the Indianapolis 500 in the 1960s and early 1970s. Toyota announced last month that Alonso, whose main focus remains Formula One, would be racing all the rounds of the endurance season that did not clash with his McLaren commitments. The Fuji race had originally been pushed back a week to Oct. 21 to avoid a clash with the IMSA Petit Le Mans round at Road Atlanta in the United States. The eight round 2018-19 WEC "super season" includes two editions of Le Mans as a move towards a championship that will start in the European summer and end with the French endurance classic. The top LMP1 category will have 10 cars, with Toyota the only factory team following the departure of reigning champions Porsche. Alonso will share a car with Switzerland's Sebastien Buemi and Japanese Kazuki Nakajima, both former F1 drivers. Reporting by Alan Baldwin Related Video: