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Why Toyota Camry's Korea Car of the Year win is a big-time upset

The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens.
The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia, to become the first foreign vehicle to take home the Korea Automobile Journalist Association's Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 percent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market.

Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

2016 Toyota Camry and Corolla Special Editions hit the floor

In addition to bringing the refreshed Avalon to the 2015 Chicago Auto Show, Toyota has also brought along a duo of limited Special Edition models based on the Camry and Corolla. The company is only building 12,000 examples 2016 Camry Special Edition, which might sound like a lot at first, but it's a pittance compared to the sedan's overall annual sales numbers. The SE models arrive at dealers in August with 18-inch wheels, black highlights, smoked taillights and a choice of Blizzard Pearl or Blue Streak Metallic paint. The interior gets a few more upgrades with a power moonroof, blue seat inserts with black bolsters, push-button start and optional navigation. The updates are similar for the 2016 Corolla Special Edition, which is limited to 8,000 units. Toyota gives it a set gloss black 17-inch wheels and Absolutely Red, Black Sand Pearl or Super White paint. The interior features red stitching for the seats and matching trim on the dashboard and doors. Tech upgrades are limited to push-button start, but navigation and a power moonroof are optional. Check out both the Camry and Corolla Special Edition models in our live image galleries, above and below.