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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

255-hp Toyota GR86 and other big news leaks in dealer presentation

Last month, Motor1 said it received information on Toyota and Lexus product plans for the next few years from an inside source who attended a dealer presentation. To protect the source, Motor1 didn't publish any slides or proof from that presentation. A snippet of what happened behind closed doors has found its way online, Allcarnews posting one of the slides yesterday, as well as its own recap of the Japanese automaker's plans that mirrors the Motor1 report. If all of this is true, not only is there a ton of product in the works, but Toyota and Lexus lineups will get more interesting while answering the requests of several enthusiast groups. We'll start with the 86, then go by model year after that. The next-gen coupe developed with Subaru should sit on Toyota's TNGA platform and get a rebrand to wear the GR86 name, for Toyota's Gazoo Racing division. The real hallelulah happens under the hood, where a turbocharged four-cylinder is expected to produce 255 hp, a 50-hp jump over the present model. Look for an upgraded interior, too. The debut is slated for summer 2021, possibly July.    This year: The fall season should introduce a new crossover and a new Sienna with hybrid powertrains only. The current minivan has been on sale since 2010, getting a minor refresh in front in 2018. The crossover will be a five-seat midsizer that brings back the Venza name, this model already rumored here and abroad. It, too, will only get hybrid powertrains. Both planned as 2021-model-year products, it's possible their motivations will be based on the 2.5-liter four-cylinder in both the RAV4 and Highlander hybrids. And a refreshed Camry might come later this year as a 2021MY sedan.  2021: Next year will be a busy one. ... On the Toyota side, and as TFL has reported, the all-new Tundra that's first to sit on the TNGA-F truck platform will show in December 2021 as a 2022MY pickup. Rumor has the top model powered by a 3.5-liter twin-turbo V6 hybrid with around 455 hp and 500 pound-feet of torque, perhaps distinguished by the i-Force Max name that Toyota recently applied to trademark. A few months before that, Toyota will roll out a Corolla-based crossover maybe called the Corolla Cross, and potentially built in the U.S. at the Alabama facility being constructed with Mazda. And remember, a Toyota exec teased a small hot hatch for this market as well, "an answer" to the GR Yaris sold in Europe, which Car and Driver figures will be based on the Corolla.

Toyota Tells Dealers To Stop Selling Six Models

Toyota has told North American dealers to stop selling six popular models with heated seats because the fabric doesn't meet flammability standards. One soft material beneath the seat covers does not comply with U.S. safety standards, company spokesman John Hanson said. No fires or injuries have been reported, but Toyota can't legally sell cars that don't comply with U.S. safety codes, Hanson said. The company is still totaling how many vehicles are affected, but it will be in the thousands, according to the spokesman. The stop-sale order could mean trouble for Toyota and its dealers because it covers the company's top-selling vehicles. Dealers can no longer sell certain Camry, Avalon, Sienna and Tacoma models from the 2013 and 2014 model years, as well as Corollas and Tundras from 2014. The Camry, for instance, is the top-selling car in the U.S. with more than 408,000 sales last year. It depends on how long the repairs will take. Hanson said the company already has a new material that's being installed at factories and will be put in cars that are on dealer lots. "We don't think it will take long to get the parts and make the changes," Hanson said, without getting more specific. As for vehicles already on the road, Hanson says Toyota has reported the problem to the U.S. National Highway Traffic Safety Administration, which will decide if the sold vehicles should be recalled. A NHTSA spokesman said he would check into the matter. "We don't believe that there is a safety issue here because there have been no reports of any problems," Hanson said. The stop-sale order affects cars and trucks distributed to dealers in the U.S., Canada and Mexico. In addition, some vehicles were exported outside North America, Hanson said. The problem was discovered by safety regulators in South Korea, who disassembled seats and tested individual fabrics, Hanson said. U.S. safety standards require fabrics to resist flames at a certain rate, but the one fabric didn't meet the standard, Hanson said. Toyota spokesman Naoki Sumino in Japan said the affected vehicles were sold since August of 2012, when the fabric supplier was changed. Toyota has been struggling to regain its once sterling reputation for quality after announcing massive recalls over several years, starting in 2009, for a variety of defects including braking, accelerators and floor mats. The company was fined for being slow on recalls, which affected more than 14 million vehicles, and faces lawsuits.