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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

No diesels in the running for 2016 Green Car Of The Year

It's a new era for the Green Car Of The Year. In the past, the theme of the award was to take a broad look at alternative powertrains and pick the best among them. "Clean diesels" from the Volkswagen group were often among the finalists and won the award twice. For the 2016 edition - which will be handed out at the LA Auto Show next month - not a single diesel made the list. There's little wonder why. Green Car Journal, which names the winner with a panel of experts, had to strip two VW brand vehicles of their past wins. The 2009 VW Jetta TDI, which won in 2008, and the 2010 Audi A3 TDI, which won in 2010, have both lost their titles now that the world knows about the "defeat devices" that VW installed in many of its TDI vehicles around the world. So, what does that leave us with for 2016? Two plug ins, a hybrid, and two gas vehicles. The two electric vehicle are the Audi A3 e-tron and the Chevy Volt, while the all-new Toyota Prius (which will come with a plug-in version later) is the lone pure hybrid. Rounding out the pack are two efficient gas models: the Hyundai Sonata and the Honda Civic. This is the tenth year for the Green Car Of The Year, and it will be interesting to see if diesels can come back into the award's good graces (for the record, no diesels were among the finalists in 2013, either) in the future. For now, we'd like to know who you think should win. You can read more about the finalists in the press release below and then cast your vote in our poll. Show full PR text FINALISTS ANNOUNCED FOR 2016 GREEN CAR OF THE YEAR Green Car Journal to Reveal Winner of 11th Annual Award at LA Auto Show Press & Trade Days, November 19 LOS ANGELES, CA (October 15, 2015) – Green Car Journal has announced its five finalists for the magazine's prestigious 2016 Green Car of the Year® award. The 2016 models include the Audi A3 e-tron, Chevrolet Volt, Honda Civic, Hyundai Sonata, and Toyota Prius. An increasing number of vehicle models are considered for the Green Car of the Year® program each year, a reflection of the auto industry's expanding efforts in offering new vehicles with higher efficiency and improved environmental impact. Green Car Journal has been honoring the most important "green" vehicles every year at the LA Auto Show, since its inaugural award announced at the show in 2005.

Toyota recalls 250 vehicles in two separate campaigns

Toyota is keeping on top of things by issuing two, small recalls on 2015 model year vehicles. The first covers 230 examples of the 2015 Yaris. In the affected models, the bolts holding the rear axle bearing might not be tight enough. If one of these fasteners falls off, it could possibly damage the rear brakes, including the potential of a wheel locking up. The second, even smaller campaign covers just 20 units of the 2015 Tacoma TRD Pro pickups. In the examples delivered to Puerto Rico, they didn't have the correct placard to advise owners of the correct tire size and pressure on the B-pillar. Neither problem has resulted in any crashes, injuries or fatalities. As usual, affected owners will be notified by mail, and Toyota dealers will repair the issues free of charge to customers. Toyota spokesperson Cindy Knight tells Autoblog that those letters will go out in mid-March. TOYOTA RECALLS CERTAIN MODEL YEAR 2015 YARIS AND TACOMA VEHICLES TORRANCE, Calif., February 17, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 230 Model Year 2015 Yaris hatchbacks and approximately 20 Model Year 2015 Tacoma TRD Pro model pickup trucks. In the involved Yaris vehicles, the rear axle bearing bolts may not have been tightened sufficiently during vehicle assembly. If a bolt is loose and falls off during vehicle operation, the bolt could damage rear brake components, resulting in reduced brake performance or potential wheel lock up, which could increase the risk of a crash. The Tacoma TRD Pro model pickup trucks were distributed to dealers in Puerto Rico without the correct B-pillar tire placard indicating the tire size and recommended cold tire inflation pressure for the front and rear tires. An improperly inflated tire can increase the risk of a crash. Toyota is not aware of any crashes, injuries, or fatalities caused by either condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the vehicles at no cost to the owner. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ### Featured Gallery 2015 Toyota Yaris View 12 Photos Related Gallery 2015 Toyota TRD Pro Series Tundra, Tacoma and 4Runner News Source: Toyota Recalls Toyota Safety Truck Hatchback