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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

2020 Toyota Yaris hatchback is basically the Mazda2 hatchback

The Toyota Yaris line in the U.S. has been really weird, what with the hatchback coming from Toyota, and the sedan coming from Mazda a rebadged Mazda2. For 2020, the Toyota Yaris line is still weird, but at least its consistent as the hatchback is also a rebadged Mazda2. And as far as styling is concerned, that's all there is to say. The front bumper is the the same angry catfish face as the Yaris sedan, and everything rearward comes from the Mazda2 that's available overseas and in Puerto Rico. The interior is the same as the Mazda2, and very similar to the Mazda CX-3. The switch to the Mazda platform has added 0.3 cubic-feet to the cargo space over the old Toyota version. Under the hood is the familiar 1.5-liter inline-four making 106 horsepower. Disappointingly, the only transmission available will be a six-speed automatic, whereas the current sedan is available with a six-speed manual transmission. But having six speeds is a massive improvement over the outgoing Yaris's ancient four-speed automatic. Fuel economy hasn't been announced, but expect it to get close to the Toyota Yaris sedan's 32 mpg in the city and 40 on the highway. This will be another improvement over the old Yaris hatch's 30 mpg in the city and 35 on the highway. Unlike the sedan, the new Yaris hatch will only be offered in LE and XLE trims, leaving out the base-level L. Every version of the car gets alloy wheels, heated side mirrors, fog lights, keyless entry with push-button start, automatic emergency braking and an infotainment system with seven-inch touchscreen and Apple CarPlay and Android Auto. Moving up to XLE adds leatherette upholstery, leather-wrapped steering wheel and shifter, automatic climate control and automatic LED headlights. Pricing and availability haven't been announced, but it will likely go on sale later this year with a starting price around $17,000 like the Yaris LE sedan.

Toyota reveals new TS040 Hybrid LMP1 [w/videos, poll]

There's a new season of motor racing upon us, and while that doesn't always mean a new crop of cars in every series, in the case of the 2014 FIA World Endurance Championship, that's exactly what it means. Porsche recently revealed its new 919 Hybrid and Audi its revised R18 E-Tron Quattro. Now it's Toyota's turn.
Revealed today at the Paul Ricard test track in the South of France, the new TS040 Hybrid is based on the TS030 Hybrid it replaces, redesigned to meet the latest regulations established by the FIA and ACO for the World Endurance Championship and its flagship race, the 24 Hours of Le Mans. In accordance with said regulations, the TS040 is two inches narrower than the TS030 and also incorporates a new hybrid powertrain.
The previous 3.4-liter V8 has been replaced by a 3.7-liter V8 developing 513 horsepower, and the new engine is coupled to an Aisin AW electric motor at the front, a Denso electric motor at the rear and a Nisshinbo super-capacitor that combine to kick out an extra 473 hp, giving the system a combined output of nearly 1,000 horsepower while consuming 25 percent less fuel than last year's car. It also gives the TS040 all-wheel drive to help channel all that power to the road.