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European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Toyota bids farewell to FJ Cruiser with Ultimate Edition at SEMA

Happy trails, to you... As we reported back in August, the FJ Cruiser is headed to the great automotive graveyard in the sky, and Toyota is offering a fitting eulogy in the form of the 2014 Trail Teams Ultimate Edition, which was just unveiled here at the 2013 SEMA Show.
Unlike many special edition models, the Ultimate FJ Cruiser earns its name with a host of parts from Toyota Racing Development, starting with TRD Bilstein race shocks that Toyota says improve damping, articulation and high-speed stability. The front shocks measure 66 millimeters and feature TRD race coil springs, with geometry that improves the approach angle; the 50mm rear units are equipped with remote reservoirs to diminish damping fade.
A new one-quarter-inch thick aluminum TRD front skid plate offers protection for the underbody bits, and the outfit is completed with a BF Goodrich A/T KO tires on 16-inch bead lock wheels, rock rails and a roof rack. Check out the high-res image gallery above and the press release below for all the rest of the details.