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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Toyota rolls out new turbo engine on updated JDM Auris

Toyota may be among the leaders in hybrid powertains, but the Japanese auto giant knows there's more than one way to skin a proverbial cat – especially when it comes to green propulsion. To that end, it has announced a new series of downsized turbocharged engines. Leading the charge is 8NR-FTS, a new 1.2-liter turbocharged and direct-injected engine that uses a single-scroll turbocharger and a water-cooled exhaust manifold integrated into the cylinder head. The engine promises to deliver "responsive acceleration and maximum torque across a wide rpm range" combined with "drastically improved thermal and fuel efficiency." It features what Toyota calls D-4T technology – combining direct-injection with a turbocharger in a four-stroke engine – as well as continuously variable intake valve timing. The result is an engine that produces 114 horsepower and 136 pound-feet of torque from just 1,196 cubic centimeters of displacement. The engine is being rolled out initially on a redesigned version of the Auris hatchback (similar to the Scion iM we'll be getting Stateside) that's being introduced in Japan. In addition to the 1.2-liter turbo, the JDM Auris will also be available with a 1.5- and 1.8-liter engines. Buyers will also be able to choose between CVT and six-speed manual transmissions (the latter only available with the 1.8), in front- or all-wheel drive and in six trim levels – of which the 120T with the new 1.2 and CVT is the top. The refreshed Auris also benefits from revised sheetmetal, interior equipment and safety features. We're awaiting word back from Toyota on whether this new engine (or some derivative thereof) will be made available in North America, but in the meantime you can scope out all the details on both the engine and the new Auris in the press releases below and in the pair of high-resolution image galleries. Turbocharged Toyota Auris Goes on Sale in Japan Toyota City, Japan, April 6, 2015-The partially redesigned Toyota Auris, offering a newly developed turbo engine and a brand new safety package, went on sale in Japan today. Featuring significant interior and exterior changes, this latest redesign advances the Auris brand by building on the individuality and performance that has defined the model since its first generation. In addition, Toyota has combined the best of the model's new features by creating the high-end 120T grade. Across all grades, Toyota aims to sell 1,000 units per month in Japan.

2014 Toyota Corolla shows its new Euro-spec nose [w/poll]

After tons of teasing, Toyota finally unveiled the all-new 2014 Corolla in the wee hours of the - at least to those of us here in the Midwest. The fresh new face of the US-spec car takes a number of cues from the Camry and Avalon sedans, and in S trim with the large alloy wheels and blacked-out front fascia, we'd even venture this is the most boldly styled North American Corolla to date (faint praise as that may be).
Of course, our friends in other markets will also be getting fully updated versions of the Corolla as well, and here, we're getting our first glimpse at the European-spec car, complete with a very different front fascia that, at least in this trim, seems to take a more conservative design approach. A quick poll of the Autoblog staff shows that we're torn as to whether or not we prefer this European look to our North American-specific car, but at least in the sporty-ish S trim, we think the Americans may have got the better end of the deal.
The Euro-spec Corolla actually shares a lot of its design with its larger platform-mate, the Auris, a car that we don't - and likely won't - get in the States. Inside, the European Corolla looks basically the same as the NA car, and while market-specific engines and specifications haven't been released yet, it's expected that the Corolla will share much of its dirty bits with the European Auris, as well.