2020 Toyota Highlander L on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2018 Nissan Kicks vs other tiny crossovers: How they compare on paper

Update: As we now have now driven the 2018 Nissan Kicks and have all the specs and figures available, we thought it was time to update this comparison post. The data chart has been updated with final Kicks information as well as changes to competitors made for 2019. Anyone else have "Pumped Up Kicks" by Foster the People stuck in their heads? Well, you do now. I couldn't be the only one. Anyway, the 2018 Nissan Kicks is a thing. It replaces the Nissan Juke, which Mr. Stocksdale thought was a bad idea and Mr. Myself thought was a smart idea. Nevertheless, neither of us were especially pumped up by the Kicks. However, the majority of car buyers are all about SUVs, and this littlest segment of them has been multiplying like Tribbles in the past few years. The Juke was one of the first of these subcompact crossovers, but it was probably too oddball for a mainstream audience (not to mention inefficient) and never really caught on. Newer competitors certainly didn't help. Well, to see how the Kicks compares to those very competitors, lets fire up the Autoblog Comparo Generator 3000 (TM). Specifically, we'll be looking at those subcompact crossovers with similarly small dimensions, especially low prices and/or a disinclination to offering all-wheel drive. We're talking about the Nissan Kicks vs the Toyota C-HR, Hyundai Kona, Kia Soul, Honda HR-V and Jeep Renegade. Now, if you're interested in literally the exact opposite SUV segment, check out our recent Mercedes G-Class comparo. Otherwise, on to the spreadsheet: Dimensions and passenger space In terms of exterior dimensions, the new Kicks is right smack in the middle of the segment. It's virtually the same as the Honda HR-V, yet manages to eek out a few extra cubic feet of cargo space behind its raised back seat. The Honda and its "Magic Seat" still beats it in terms of maximum capacity, but it sure is close. The Kia Soul has the biggest maximum number, but that's largely the result of being a box. Its small behind-the-back-seat cargo number is likely a better indicator of how much you'll be dealing with on a day-to-day basis. And in that day-to-day way, the Kicks is excellent. Backseat legroom seems to be a Kicks downside, as all but the C-HR surpass it. (Seriously, it's almost impressive how large the C-HR is on the outside but cramped inside.) However, the Kicks' tall greenhouse not only allows for ample headroom, but seats that are mounted high off the ground.

Toyota and Mazda in talks to build joint US auto plant

UPDATE: The Toyota-Mazda deal has been announced. A newer version of this story appears here. Toyota Motor Corp and rival Mazda Motor Corp are expected to announce plans on Friday to launch a joint venture and build a new U.S. assembly plant, a person briefed on the matter said. A new auto plant would be a major boost to U.S. President Donald Trump, who campaigned on promises to boost manufacturing and expand employment for American autoworkers. Japan's Nikkei reported on Thursday that Toyota would take a roughly five-percent stake in Mazda Motor Corp to develop key electric vehicle technologies and jointly build a factory in the United States. The deal could be announced as soon as Friday, the newspaper said. The person briefed on the matter, who was not authorized to speak to the media and requested anonymity, confirmed the Japanese carmakers were planning to build a large plant in a yet to be determined U.S. location and planned future joint efforts on electric vehicles. The same source declined to offer further details, however. Toyota, in a statement, said the two companies have been exploring various areas of collaboration under a May 2015 agreement. "We intend to submit a proposal to our board of directors today regarding the partnership with Mazda, however, we would like to refrain from providing further comment at this time," Toyota said in a statement issued by its U.S. operations. Mazda said in statement that "nothing has been decided yet" and added the company "will have a board meeting on this matter today. We cannot comment any further." Toyota, the world's second-largest automaker by vehicle sales in 2016 and Japan's dominant car company, has been forging alliances with smaller Japanese rivals for several years, effectively consolidating the Japanese auto sector. A new U.S. assembly plant would likely become the prize in a fierce competition among Midwestern and Southern states eager to expand manufacturing jobs. Trump in January criticized Toyota for importing cars to the United States from Mexico. The Republican president also threatened to impose a hefty fee on Toyota if it were to build its Corolla cars for the U.S. market at a plant in Mexico. "Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax," Trump said in a post on Twitter. But since January, Trump has praised Toyota for its U.S. investments.