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Next Toyota Supra might be called S-FR

In the world of car-rumors, those surrounding the revival of the Toyota Supra are rivaled only mid-engine Corvettes and billion-dollar barn finds for Internet potency. Let's face it, we love them as much as you do. Entering stage right then is your latest Supra tidbit. The always-vigilant forum masters at SupraMKV.com have been spending caffeine-fueled nights combing through the US Patent and Trademark Office websites, it seems. The recent result of their efforts is a trademark filing for "Toyota S-FR," in reference to "automobiles and structural parts thereof." While hardly a smoking gun, Supra theorists propose that the May 28 filing could signal the way forward for a new sports car. The "S" might be Toyota's homage to the Supra nameplate, with "FR" obviously indicating a front-engine, rear-drive layout. We'd be surprised if Toyota was so wiling to throw away the brand equity built in to the Supra name – the company did re-up its Supra mark. Then again, we would've called the FR-S "Celica," too. Go figure. Of course, the trademark could be for just about anything else. A sub-FR-S model is one proposition, though it could just as easily be a concept car, or nothing at all. Sleuths, tell us what you think in Comments, below. Related Video:

2015 Toyota Tundra Bass Pro Shops Off-Road Edition a Gulf-State exclusive

Americans certainly have a fondness for pickup trucks with the Ford F-150 and Chevy Silverado frequently being among the top sellers each month, and that attachment is famously strong in the Lone Star State. We already saw Chevrolet unveil its Colorado Sport concept at the State Fair of Texas. Not to be outdone, Toyota debuted its new the 2015 Tundra Bass Pro Shops Off-Road Edition there, as well.
All of the Tundras use a 4x4 CrewMax SR5 configuration with the Tow Package, and they all come with Toyota's 5.7-liter V8 with 381 horsepower and a six-speed automatic gearbox. What actually sets these vehicles off as the Bass Pro Shops special edition is the 20-inch matte black wheels, tubular side steps, a spray-on bedliner, stainless steel exhaust tips and fender flares. To promote the connection with the store, there are Bass Pro Shops-branded floor mats and company decals on the bed. Of course, pickups are meant to get used, and to make sure of that, buyers also receive a package containing fishing, hunting, camping or marine gear worth about $1,000.
The special edition trucks will only be available in the Gulf States of Arkansas, Louisiana, Mississippi, Oklahoma and Texas beginning this October, and they'll carry a price of $43,975.

Toyota giving away its first hydrogen car in US

California isn't Nevada, but Golden State residents are nonetheless being given a chance to make a small bet on what may be a large prize, courtesy of Toyota. The Japanese automaker will start selling its first hydrogen fuel-cell vehicles on the West Coast late next year, and before that, Toyota would like to pick up some positive publicity by giving America's first one away to one lucky Californian. Toyota is working with the Environmental Media Association, a nonprofit that melds celebrities with sustainability-related causes, on the promotion. The upshot is that folks can go to Bidding For Good and buy a $100 ticket to be eligible for the prize. Heck, people can get a half-dozen ducats for $500. What a deal. The winner will be announced October 18 at Warner Bros. Studios. Last month, Toyota unveiled a television commercial that proclaimed 2015 as the potential turning point for fuel-cell vehicle adoption. Toyota will start selling the FCV in Japan next April for about $69,000. Toyota says the fuel cell vehicle will be able to go about 300 miles on a full tank of hydrogen and, aside from some water vapor, will not have any emissions. Read more in Toyota's press release below. How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer TORRANCE, Calif., Oct. 8, 2014 – It's hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage. Toyota and the Environmental Media Association (EMA) are offering a historic opportunity to own the company's first zero-emission hydrogen vehicle when it arrives in California in late 2015. Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner. As the infrastructure to support the vehicle is currently only available in the golden state, prize applicants must be California residents. Residents can purchase opportunities to win at www.biddingforgood.com for a cost of $100 per ticket or $500 for six. All monies raised will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles. The winner will be announced at the 24th annual EMA Awards, presented by Toyota and Lexus, on Oct. 18 at Warner Bros Studios. The EMA awards honor individuals within the entertainment industry for efforts to promote environmental messages.