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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Toyota adds more than 1.1 million vehicles to previous fuel pump recall

A Toyota and Lexus recall that previously listed nearly 700,000 potentially affected vehicles has been amended to include more than 1.1 million new rides. Overall, more than 1.8 million cars, trucks, crossovers, and SUVs are part of a voluntary recall regarding fuel pumps that might stop working.    On January 13, 2020, Toyota announced a safety recall for 695,541 Lexus and Toyota models. It included the Toyota 4Runner, Camry, Highlander, Land Cruiser, Sequoia, Sienna, Tacoma, Avalon, Corolla, and Tundra, plus the Lexus LS 500, LC 500, RC 350, RC 300, GS 350, IS 300, ES 350, LX 570, GX 460, RX 350 NX 300, RX 350L, and GS 300. The Avalon, Corolla, NX 300, RX 350L, and GS 300 in the initial recall were specifically 2019 model years, while the rest were 2018-2019.  Today, March 4, 2020, Toyota stated it has expanded the recall to approximately 1.8 million vehicles total. Toyota did not provide a specific number, but here is the full list of potentially affected cars:  2013-2015 Lexus LS 460 2013-2014 Lexus GS 350 2014 Toyota FJ Cruiser, Lexus IS-F 2014-2015 Toyota 4Runner, Land Cruiser; Lexus GX 460, IS 350, LX 570 2015 Lexus NX 200t, RC 350 2017 Lexus IS 200t, RC 200t 2017-2019 Toyota Sienna; Lexus RX 350 2018 Lexus GS 300 2018-2019 Toyota Avalon, Camry, Corolla, Highlander, Sequoia, Tacoma, Tundra; Lexus ES 350, GS 350, IS 300, IS 350, LC 500, LC 500h, LS 500, LS 500h, RC 300, RC 350, RX 350L On these vehicles, a low-pressure fuel pump inside the fuel tank could fail. If this fuel pump fails while the vehicle is in use, the vehicle could sputter and stall. Without warning of the impending malfunction, other than some lights on the dashboard, this could present a dangerous situation for the driver.  For all affected vehicles, Toyota and Lexus will replace the faulty parts with "improved" fuel pumps. Notifications will start in May. Recalls Lexus Toyota

There's a familiar ring to this 1966 video of GM's hydrogen ElectroVan

"What we need is fuel cells that can run on a hydrocarbon fuel and air." It can be fun and educational to revisit the past as we look into the future. While we do have cars that plug in today, the first big batch of hydrogen powered vehicles is not yet arrived (but the Hyundai Tucson Fuel Cell CUV is leading the way). The idea of hydrogen as a promising future technology was also true in 1960s, when General Motors made a promotional movie for the ElectroVan. Turns out, the future then shared more than a little with the future now. As you can see in the short promotional video below for the hydrogen-powered ElectroVan, a modified 1966 GMC HandiVan, a big hurdle in the mid 1960s was the difficulty of obtaining hydrogen fuel. GM offered a possible solution at the time: "Hydrogen and oxygen are expensive and impractical fuels for a car. What we need is fuel cells that can run on a hydrocarbon fuel and air." Unlike today's hydrogen fuel cell cars, the ElectroVan used liquid hydrogen-oxygen fuel cells to get a range of between 100 and 150 miles. Not bad for the first hydrogen fuel cell-powered vehicle in the world. GM tested the ElectroVan on the GM grounds before sending it into storage and then to the company's heritage center. For another view to the past, this time with some focus on electric vehicles, take a look at a video from the 1994 Chicago Auto Show, also available below. Twenty years ago, the green vehicle hype was on the Toyota EV-50 electric car, the solar-powered Honda EVX (and a solar Honda racing car) and a hydrogen-powered Mazda Miata. The announcer's enthusiasm is contagious, but as we all know, none of these vehicles ever made it to dealerships. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Chicago Auto Show, Bangshift via YouTube Green GM Toyota Technology Emerging Technologies Electric Hydrogen Cars Videos