2011 Toyota Highlander Limited on 2040-cars

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Toyota maintains world's largest automaker crown, GM and VW close behind

Toyota still holds the title of World's Largest Automaker. The Japanese automaker ceded the claim to General Motors in 2011 following a series of natural and man-made disasters that stifled production in Asia. Production is back up to full speed and, coupled with the introduction of a new Camry midsize sedan, Toyota retook the title in 2012 and has so far been able to keep it by selling 2.43 million vehicles in the first quarter of 2013.
The race is still tight - General Motors reports sales of 2.36 million vehicles, earning it the second spot globally with Volkswagen's 2.27 million sales nabbing the German automaker third place. It's not all smooth sailing for Toyota, either, as the brand's first-quarter figures were down 2.2 percent when compared to last year. GM posted a 3.6-percent gain and VW managed a 5.1-percent gain over the same period.
Sales in China may be a deciding factor as to which automaker performs best in 2013. Toyota's figures were down 13 percent in China. Meanwhile, GM and VW are continuing their upward trajectories in the crucial Chinese market.

Recharge Wrap-up: Mirai earns Toyota "Most Innovative" honor, Tesla cold-weather range

A Tesla driver has graphed the effect of cold weather on the driving range of his Model S. Rob at Teslarati kept track of the amount of miles driven and energy used and mapped that against temperature readings to find how the colder temperatures affect efficiency. The results were an average of 10 miles of range lost for every 10-degree drop in temperature. Also, he calculated that drivers will lose about 25 percent more range when the roads are slippery. Read more at Teslarati. Albany Engineered Composites (AEC) is teaming with automotive engineering and consulting company Ricardo to provide lightweight components to the automotive industry. AEC produces composites for the aerospace industry, and having proven themselves in that field, they show promise for helping automakers make their cars lighter and more efficient without sacrificing structural integrity. "The agreement announced today is excellent news for our global automotive customers as we work to find further weight reductions in vehicles to meet future CO2 reductions," says Ricardo CEO Mark Garrett. With carbon composite prices expected to drop, Garrett believes this is an "attractive solution" for structural components. Read more at Ricardo's website. Toyota Motor Europe (TME) wants to recover all of its hybrid batteries for remanufacturing. TME currently recovers 91 percent of Toyota and Lexus batteries at the end of the vehicles' lives through dealerships, and is now working with independent end-of-life vehicle treatment operators to recover the rest. Beyond just being recycled, Toyota is looking into remanufacturing batteries for other vehicles or for stationary energy storage systems. Read more in the press release below. Fast Company Magazine has recognized Toyota as one of the 50 Most Innovative Companies for 2015 for its Mirai fuel cell sedan. "Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers," says Fast Company. The article also notes that Toyota has also made its fuel cell patent public and invested in hydrogen fueling infrastructure. Toyota is ranked number 18 in the Most Innovative list, just below Tesla. Read more at Fast Company.

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.