Auto blog

Does the Toyota Prius still matter?

Toyota remains incredibly proud of its green halo car, the Prius. On the company website, it calls the gas-electric car, "The hybrid that started it all." Chances are, if someone tells you to think of a hybrid car today, your first thought is going to be the Prius. Now a cultural icon, the Prius changed a lot of attitudes about what an efficient car is able to achieve. But the car is aging, despite numerous refreshes and model tweaks over the years, and sales dropped 11.5 percent last year. It's taken Toyota 25 years of ups and downs to get the Prius to where it is today, and we started wondering if that's too long for the car to remain viable in an era of 40+ mile-per-gallon non-hybrid cars and a plethora of plug-in competitors for the green car crown (we're not the only ones). Plus, Toyota is rapidly shifting its green focus away from the Prius and towards the hydrogen-powered Mirai fuel cell car. But if you ask Toyota representatives if the Prius is still a vital car in 2015 – and we did – you'll find that there's still a lot of love for the car that went before. For example, Geri Yoza is a Toyota national manager who spent years traveling all across the US teaching people about the Prius. The veteran of countless customer education sessions told AutoblogGreen that it took a long time for the Prius to "cross the technology chasm," and that it wasn't until about a decade after launch that the car became a common sight outside of the initial popularity hotspots. "It takes a while for people to become confident in the technology, to understand that it's been proven," she said. Now that the hybrid is ensconced in the public mind, it's time for the next step. "I think the Prius, the whole idea 'to go before,' was to go before the Mirai." Part of that precursor status is due to the fact that a lot of the Prius' powertrain technology has made the jump to the Mirai. When we asked Bob Carter, Toyota's senior vice president of automotive operations, if the Prius still matters, he had a clear answer: "My goodness, yes." "We've been selling hybrids for 25 years," he said, "but when you go back, we had said that the Prius and hybrid technology were a bridge to the future and we were very clear that it's going to be a very long bridge. Essentially, and I'm not an engineer, the Mirai takes the technology from the Prius and takes the ICE engine out and puts a fuel cell stack in.

Next-generation Toyota 86 and Subaru BRZ confirmed

Toyota and Subaru jointly announced today that they would be continuing and expanding their alliance. Toyota will be taking a larger stake in Subaru, bringing the total to 20%, and Subaru will respond in kind by buying shares equal to the value of those purchased by Toyota. In terms of product, the two companies will reportedly swap knowledge in the development of all-wheel-drive systems, battery-electric powertrains and connected/autonomous driving technologies. Oh, and there will be a next-generation Toyota 86 and Subaru BRZ. Despite less-than-stellar sales, the two companies confirmed that the rear-wheel-drive Toyabaru twins will be returning for a sequel. No details about them were provided, but a second-generation has widely been speculated and reported, with Australia's Motor quoting Supra chief engineer Tatsuya Tada confirming as such. "We have a new 86 team," he told Motor. "We have to make a new 86 that surpasses the Supra ... that is what the customer expects." Beyond that, there is rampant speculation of where the rear-drive platform will originate (a derivative of Toyota's TNGA platform, something boosted from Mazda, aliens), as well as what might find its way under the hood (virtually anything would be better than what's there now). A Japanese publication even suggested it might even be previewed next month at the Tokyo Motor Show.  In any event, expect the next-generation Subaru BRZ and Toyota 86 to be a continuous source of interest for the next few years.  Subaru Toyota Coupe Future Vehicles Performance

2015 Toyota Camry

Every car has its definitive year. Whether it be the Chevrolet Corvette, the Ford Mustang, or yes, even the ubiquitous Toyota Camry, 10.2 million of which have been sold since 1983, every car has its year. For the Camry, that year was 1992. With son-of-Lexus styling, a clear sense of purpose and a parent company that had hit its stride as the purveyor of faultlessly reliable family transportation devices, the Camry got its legs in 1992. It's a car that even your mom is likely to remember, even if she never owned one herself.
The Camry you see here represents the closest Toyota has come to emulating the magic formula that made the 1992 model the stuff of legends. Compared to the 2014 model, some 2000 of the car's 6,000 parts are new, most of them involving things you can see or touch (on the outside, for example, only the roof carries over from 2014).
It's not a full redesign, but nevertheless it's a stunning development considering the predecessor upon which it's based only survived two model years. That's a testament to both the hyper-competitive nature of the family sedan segment and the lukewarm critical response that the outgoing car garnered. But that's in the past now - after driving this 2015 model, we suspect the new car's changes will be thorough enough to continue pulling in new customers by the hundreds of thousands each year for the foreseeable future.