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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

J.D. Power study sees new car dependability problems increase for first time since 1998

For the first time since 1998, J.D. Power and Associates says its data shows that the average number of problems per 100 cars has increased. The finding is the result of the firm's much-touted annual Vehicle Dependability Study, which charts incidents of problems in new vehicle purchases over three years from 41,000 respondents.
Looking at first-owner cars from the 2011 model year, the study found an average of 133 problems per 100 cars (PP100, for short), up 6 percent from 126 PP100 in last year's study, which covered 2010 model-year vehicles. Disturbingly, the bulk of the increase is being attributed to engine and transmission problems, with a 6 PP100 boost.
Interestingly, JDP notes that "the decline in quality is particularly acute for vehicles with four-cylinder engines, where problem levels increase by nearly 10 PP100." Its findings also noticed that large diesel engines also tended to be more problematic than most five- and six-cylinder engines.

Toyota Corolla Nurburgring Edition talks the talk, doesn't walk the walk

From the Opel Corsa OPC to the Lexus LFA, there have been all sorts of vehicles worthy of wearing the Nurburgring name. And while the Toyota Corolla may have a lot going for it – it is, after all, once of the top selling models in the world – we're not sure it would count among them. Especially not with a CVT. Toyota's Thai division seems to think otherwise, though, and is launching the Corolla Altis ESport Nurburgring Edition at the Bangkok Motor Show this week. Apparently inspired by a seventh-place class finish at last year's 24-hour race on the Nordschleife, it's based on the Corolla Altis – a version of the popular sedan sold in South Asian markets – and picks up where the ESport trim leaves off. From there it gets a reworked aero kit, blacked-out grille, LED daytime running lights and red-trimmed leather interior. There's even a recalibrated suspension hooked up to 17-inch alloys, giving it the right stance, but that's about the extent of the performance enhancements. Power unfortunately still comes from a 1.8-liter atmospheric inline-four, driving just 141 horsepower to the front wheels through a continuously variable transmission. So while it may have at least some of the looks to go with its racy name, it still lacks the oomph. This, then, will not be one of those overseas performance specials we'll be longing for when passing by a Toyota showroom on our own shores, but at least customers in Thailand can look the part.