2008 Toyota Fj Cruiser on 2040-cars

Auto blog

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Heavily updated 2015 Toyota Camry to bow in New York

Looks like the new, "more emotional" Toyota Camry designer Kevin Hunter talked about back in January is going to arrive very soon, with news that Toyota's bread-and-butter sedan will be getting an update in just a few weeks time at the 2014 New York Auto Show.
"On April 16 at the New York International Auto Show, we will make an important announcement about America's best-selling car, the Toyota Camry," said Curt McAllister, Toyota product news manager, in an emailed statement. Considering the high-profile nature of the NYAS - not to mention the competition that will be shown there - it makes sense that Toyota would choose to unveil something as significant as a major refresh at the Javits Center.
We wish we had more to tell you than this, but unfortunately, that's about all we've got to go on at this time. Of course, we'll have much more for you during the lead up to NYAS, including any leaks of the refreshed Camry. Stay tuned.

Toyota found not at fault in alleged unintended acceleration crash

Toyota has already paid out millions and billions of dollars in settlements surrounding unintended acceleration, but the first lawsuit in the matter, which headed to a California court in July, has reached a verdict. Following the 2009 death of Noriko Uno, whose 2006 Camry was hit by another car and then sped out of control before crashing into a tree, the jury found that Toyota was not at fault in the crash.
Even though the 2006 Camry (shown above) wasn't involved in any of the unintended acceleration-related recalls and it was not equipped with a brake override, Automotive News reports that the jury's verdict says there was no defect in the car and actually blames the entire incident on the driver that ran into Uno's car - to the tune of $10 million. The accident started when the other driver ran a stop sign and hit Uno's car, and the report says that medical conditions (including diabetes) caused Uno to fail to stop her Camry.
The AN article also states that this lawsuit was a bellwether case for around 85 other personal-injury and wrongful-death suits against Toyota, but there are still many impending suits across the country. Scroll down for an official statement on this particular case from Toyota.