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Does the Toyota Prius still matter?

Toyota remains incredibly proud of its green halo car, the Prius. On the company website, it calls the gas-electric car, "The hybrid that started it all." Chances are, if someone tells you to think of a hybrid car today, your first thought is going to be the Prius. Now a cultural icon, the Prius changed a lot of attitudes about what an efficient car is able to achieve. But the car is aging, despite numerous refreshes and model tweaks over the years, and sales dropped 11.5 percent last year. It's taken Toyota 25 years of ups and downs to get the Prius to where it is today, and we started wondering if that's too long for the car to remain viable in an era of 40+ mile-per-gallon non-hybrid cars and a plethora of plug-in competitors for the green car crown (we're not the only ones). Plus, Toyota is rapidly shifting its green focus away from the Prius and towards the hydrogen-powered Mirai fuel cell car. But if you ask Toyota representatives if the Prius is still a vital car in 2015 – and we did – you'll find that there's still a lot of love for the car that went before. For example, Geri Yoza is a Toyota national manager who spent years traveling all across the US teaching people about the Prius. The veteran of countless customer education sessions told AutoblogGreen that it took a long time for the Prius to "cross the technology chasm," and that it wasn't until about a decade after launch that the car became a common sight outside of the initial popularity hotspots. "It takes a while for people to become confident in the technology, to understand that it's been proven," she said. Now that the hybrid is ensconced in the public mind, it's time for the next step. "I think the Prius, the whole idea 'to go before,' was to go before the Mirai." Part of that precursor status is due to the fact that a lot of the Prius' powertrain technology has made the jump to the Mirai. When we asked Bob Carter, Toyota's senior vice president of automotive operations, if the Prius still matters, he had a clear answer: "My goodness, yes." "We've been selling hybrids for 25 years," he said, "but when you go back, we had said that the Prius and hybrid technology were a bridge to the future and we were very clear that it's going to be a very long bridge. Essentially, and I'm not an engineer, the Mirai takes the technology from the Prius and takes the ICE engine out and puts a fuel cell stack in.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

5 stars in Euro NCAP crash tests for 5 new cars available in U.S.

Seven new cars have received a full five-star rating in the latest Euro NCAP crash tests. Of these, five are available in the United States: the Audi E-Tron, Lexus UX, Toyota Corolla, RAV4 and Mazda3. The Renault Clio and the Volkswagen T-Cross also took part, also receiving five stars. The Mazda3 hatchback was the fourth car in Euro NCAP history to reach an adult occupant protection score of 98%, after the Volvo V40 and XC60 and the Alfa Romeo Giulia. No NHTSA ratings for the Mazda3 or the Audi are yet available, but the Lexus and the Toyotas have all received five-star NHTSA safety ratings as well. Those three were tested as hybrid variants by Euro NCAP. Audi's first fully electric vehicle, the E-Tron, scored 91% in Euro NCAP's adult occupant rating, with unavailable knee airbags bringing down the score. The Mazda and the Toyotas offer them for the driver only, and the Lexus has the passenger's knees covered as well. The Lexus UX managed a 96% adult occupant score, close to the Mazda, and it provided better pedestrian safety (82%) than the Audi (71%), despite neither, or none, of the test vehicles having an active hood to catch pedestrians. As for the Toyotas, the Corolla, tested in both sedan and hatchback guises, scored 95% for adult occupant safety, with the RAV4 a couple notches down at 93%. Still, the five-star rating means all these vehicles are a very safe choice in their respective classes. Michiel van Ratingen, secretary general of Euro NCAP, states how important it is that even family hatchbacks perform well and have the latest safety tech available. "It is encouraging to see that all manufacturers did well, regardless of type of powertrain or class of vehicle tested," said van Ratingen. "New cars on the market continue to offer more advanced technology as standard, systems that were not even considered an option a few years ago." More crash test videos are available on Euro NCAP's YouTube channel. Audi Lexus Mazda Toyota Car Buying Safety audi etron lexus ux