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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Ford F-150 goes hybrid and we drive the Cadillac CT4-V | Autoblog Podcast #633

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Byron Hurd. They start with the big news of the week: Ford unveiling the 2021 F-150, complete with a powerful hybrid powertrain. The guys have been driving some eclectic vehicles, including the Cadillac CT4-V, Toyota Prius AWD-e and a 1967 VW Samba Microbus. To finish things off, Greg springs a few trivia questions on his guests. We'll post those in the comments, and you can see if you'd have gotten those right. Autoblog Podcast #633 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford F-150 revealed Read more about the heavy-hitting hybrid Cars we're driving: 2020 Cadillac CT4-V 2020 Toyota Prius AWD-e 1967 Volkswagen Samba Trivia Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2016 Toyota Tacoma teased again

Toyota is following up its muddy teaser of the back of the 2016 Tacoma with a dusty new one that shows the truck's face for the first time. Without seeing more of the pickup, it's impossible to make any educated judgments, but the company appears to be taking the Taco's styling in a new direction. The 2016 Tacoma features a hexagonal grille outlined in chrome and a narrow intake underneath visually connecting the foglights. The headlights take on a squinting look, and this shot suggests LED running lights at the outer edge (perhaps just for top-level trims). You can also just make out a bit boxier of a flare for the front fender. The truckmaker hasn't announced anything about the Tacoma's powertrain, but we spied a prototype testing several months ago with a six-speed manual transmission. That one reportedly rode on a modified version of the current model's frame, as well. Toyota apparently has high hopes, though, because it's ramping up production at the Taco's factory in Mexico by 41 percent. The truck debuts at the 2015 Detroit Auto Show on January 12, and you can read Toyota's to-the-point press release about it below. See. The. Light. December 17, 2014 The lights come on and Tacoma rolls at the 2015 North American International Auto Show. The all-new 2016 beast hits the stage at 12:50 p.m. EST, Monday Jan. 12. And for those who can't wait for the dust to settle, we'll share a little more dirt later today. www.toyota.com/upcoming-vehicles/tacoma