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Best midsize trucks for 2024

Pickup trucks are hugely popular in the United States, but most of them carry huge dimensions and huge price tags to match. That's where the rapidly expanding midsize truck market comes into play. With options from nearly every major manufacturer in America, there are plenty of midsize trucks to consider, but the best midsize pickup trucks are more comfortable, more capable off-road or more luxurious than the rest of the crowd. Put simply, there's an excellent midsize truck for every buyer, whether they want to save money with a low starting price and strong efficiency, tackle technical trails, surround themselves with leather and wood or even hit the road with the wind in their hair on their way to the beach. We've tested all of the midsize trucks in America available for 2024 and picked out the best choices for any type of buyer. Read on to find out which option is the best midsize truck for you for 2024 or 2025 (expect more versions of the Toyota Tacoma and Jeep Gladiator in 2025, too). If you're needs don't require a midsize truck, you may want to consider a compact. There are only two for sale in 2024, and we break down our rankings here.   Best midsize trucks for 2024 2024 Chevrolet Colorado  Why it stands out: Good ride, handling; powerful engines; strong towing; refined interior; Google infotainment Could be better: Only one cab/bed combination (four door, short bed) Starting Price: $31,095 Read our most recent Chevrolet Colorado review Suffice it to say, we're big fans of the latest Chevy Colorado. In fact, we think the Colorado is the best midsize pickup truck in America overall. Thanks to the base WT offering, the starting price is reasonable, but the Colorado is really at its best in one of its more specialized forms. The Trail Boss expands its off-road capabilities with a suspension lift and chunky tires, the ZR2 adds an even larger suspension lift and a gaggle of off-road special bits and the ZR2 Bison tops the range with sensational Multimatic DSSV spool-valve dampers, special bumpers and underbody cladding for rock-crawling prowess. In between those specialist packages lie the LT and Z71 trims, which is what will make up the majority of sales. A low-power turbocharged 2.7-liter four-cylinder making 237 horsepower and 259 pound-feet of torque is standard, while the more common engine is a more powerful version with 310 HP and 390 lb-ft. A High-Output engine option keeps the same 310 HP but boosts torque to 430 lb-ft.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.