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GM outsold VW globaly in first quarter, Toyota reports numbers next week

General Motors released its first quarter sales figures this week, reporting that it sold 2.36 million cars and trucks worldwide. That figure represents an increase of 3.6 percent when compared to the same period last year. GM's growth was attributed to many factors, including global Cadillac sales that were up 26 percent and Chevrolet posting a one percent increase over last year (this marked Chevy's tenth straight year of record global sales).
Volkswagen came in just behind GM, as the German automaker reported global sales from January through March at 2.27 million vehicles, an increase of five percent when compared to last year. While that number was strong, VW is cautioning that markets outside China and the US, such as those in Europe, are becoming a challenge as economies falter.
Yet to report sales is Toyota, current holder of the global world sales crown (the Japanese company sold 9.75 million cars last year, against 9.29 million sold by GM and 9.1 million vehicles sold by VW). Even though GM and Toyota both say they don't care who sells the most units, it is unquestionably a strong bragging point and sales equate to revenue. That said, Toyota will report its first quarter numbers next week.

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Mazda-Toyota partnership has us dreaming of a rotary hybrid

As you may have seen, Mazda and Toyota are going to be working a little more closely with each other. In their announcement, the two companies said they'd be building an American assembly plant together, and working on electric vehicle technology. But one of the companies' goals got our mental gears turning: It's listed as "Expand complementary products," and it's left very open-ended. The companies say they "will further explore the possibilities of other complementary products on a global level." These are in addition to Mazda providing the Mazda2 to Toyota as the Yaris iA, and Toyota providing Mazda a commercial van to sell in Japan. So what could these future complementary products be? We have a couple of ideas, one that's ludicrous but awesome (and, sadly, probably won't ever happen), and the other grounded in reality. Let's start with the fun one. What's the one thing Mazda fan has been wanting for years? A rotary sports car, of course! And while Mazda has repeatedly said that it has a small band of engineers plugging away at the spinning triangle problem, the odds of Mazda putting it into production have been slim. The inherent thirst of the rotary would make it tough to introduce when fuel economy regulations have been tightening. Plus, Mazda is a small company that needs to stretch every dollar, and having a one-off engine not based on anything else would be expensive. How could Mazda get around these obstacles? This is where the partnership with Toyota comes in, in our long-shot fantasy. Aside from having deep pockets, Toyota has a wealth of knowledge in the realm of hybrids. Thus, why not a rotary hybrid? Electrifying their oddball motor would fix two issues. One is obviously the fuel economy, since the gas engine wouldn't have to run all the time. The other is in providing torque. Rotaries infamously have little torque, especially down low, so adding an electric motor would allow this hypothetical rotary sports car to have a grunty low end, while still providing the Everest-high redline rotary fans like. The idea would be sweetened with the solid-state batteries that Toyota is developing, which could provide lots of electricity without weighing a ton. The rotary-electric mashup notion isn't totally alien to Mazda, either, since the company created an electric Mazda2 with a rotary engine for a range extender — albeit for different reasons. The company even filed a patent for the rotary range extender recently.