2003 Toyota Corolla S on 2040-cars

Auto blog

Anti-EV messaging alive and well at Toyota, sort of

The folks at Toyota in Japan can be pretty blunt about electric-vehicle technology prospects as a viable transportation alternative to the internal combustion engine. Here in the states? Slightly more sanguine. Toyota global head of research and development Mitsuhisa Kato, according to Automotive News, discounts the potential of substantial EV sales in the near future because the appropriate technology that provides comparable driving distances and fill-up times relative to conventional vehicles doesn't yet exist. While Toyota has been conducting testing programs with shorter-commute-distance EVs in countries such as Japan and France, its only production EV in the US is the RAV4 EV, and Toyota sold just 546 of those in the States during the first half of the year. Toyota is much more excited about the debut of its first hydrogen fuel-cell production vehicle, in both Japan and the US, next year. Toyota Motor North America spokeswoman Jana Hartline was a little more charitable when discussing the EV's prospects in an interview with AutoblogGreen. "For shorter range, EVs serve a really great purpose, but as far as having equal mile range to an internal combustion engine, there's going to need to be some serious breakthroughs," Hartline said. "And that where the fuel cell comes in." Last month, Toyota said its fuel-cell sedan that will debut in Japan next April will be priced at about $69,000, though the company emphasized that it shouldn't be assumed it will be priced similarly in the US and Europe. Toyota hasn't released many performance details, though the sedan is expected to have a full (hydrogen) tank range of about 435 miles, or about five times that of a Nissan Leaf. Read here for Autoblog's First Drive of Toyota's fuel-cell sedan.

Recharge Wrap-up: Qualcomm invests in Chargemaster, gamers will appreciate these Toyota Prius C ads

Chargemaster has received an investment from Qualcomm for wireless charging in the UK. Of the 27,000 charging stations it has already installed, 10,000 are ready to be adapted for inductive charging, according to Chargemaster. Dr. Anthony Thomson of Qualcomm says that with this investment (of a currently undisclosed amount), "we are taking another step towards deployment of a convenient and easy to use WEVC network." The convenience of wireless charging not only makes life easier for current EV drivers, but could also help convince more people to make the switch to electric driving. Read more at EV Fleet World or at Hybrid Cars. Toyota has released Japanese ads for the Prius C using music from popular video games. The ads, which borrow scores from Dragon Quest III and Monster Hunter, also use the tagline "Fun to drive, again." While some may find the link between driving and role-playing video games tenuous, fans of green cars and gaming know the various feedback displays in cars like the Prius C can make eking out every last mpg possible feel like a game, with the car's Eco Score essentially the equivalent of a game's high score. Plus even if the reference is lost on a viewer, the ads do instill a sense of adventure. See and hear for yourself in the videos below, and read more at Kotaku. The electric vehicle charger (EVC) market is predicted to grow by significantly worldwide by 2020, according to a new report. It shows a predicted compound annual growth rate of 28.28 percent between 2013 and 2020. Level 2 charging station sales will expand from $0.2 billion in 2014 to $3.5 billion by 2020, while growing from $67 million in 2013 to about $947 million in 2020 in the US alone. For 2014, residential EVC sales currently make up 70 percent of those in the US, while sales between home and non-residential level 2 chargers is expected to be about equally divided by 2020. Read more in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2013 Toyota Camry Hybrid

Giving Vanilla A Good Name
"Vanilla." Taken in modern context, that's not a compliment, but it should be. Vanilla actually has exotic origins, and as spices go, only saffron is more costly. Despite the realities, calling something "vanilla" is not whistling in admiration. The Toyota Camry has been called "vanilla" countless times since its debut, but both the car and the bean have something up their sleeves.
Scoff all you want, but vanilla is the most popular ice cream flavor, and there is no mainstream sedan that outsells the Camry. Apparently, vanilla has an underlying tinge of filthy lucre. We didn't feel rich, exactly, wheeling around in the Camry Hybrid, but we came away impressed, nonetheless.