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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Five automakers now being investigated by NHTSA for airbag woes

It appears that Toyota's renotification to owners of recalled vehicles from last year is just the tip of the iceberg for what could potentially be a much larger industry-wide recall. The National Highway Traffic Safety Administration is opening a preliminary evaluation investigation into roughly 1.1 million vehicles from Chrysler, Honda, Mazda, Nissan, Toyota and parts supplier Takata regarding faulty airbag inflators in several models.
NHTSA has received six reports - three directly, two from Takata and one from Toyota - of vehicles with ruptured airbag inflators from 2002-2006, which resulted in three injuries. So far, all six incidents have occurred in high humidity areas like Florida and Puerto Rico. According to Toyota's latest recall announcement, the inflators may have an improper propellant that could cause it to rupture in a crash and the bag to deploy abnormally.
This new investigation follows a previous recall from April 2013 of about 3.4 million vehicles worldwide for the airbag inflators from Takata. As Autoblog reported, Toyota jumpstarted the new situation when it found that the original list of serial numbers for the faulty part was incomplete and discovered more cars in need of replacement. Honda and Nissan told us that they were investigating whether further models would need called in again as well. Mazda told Autoblog: "Regarding the current Takata situation, we're working closely with NHTSA and investigating the situation, but nothing else to report at this time." Chrysler Group responded to us with the statement: "Chrysler Group engineers are conducting the appropriate analysis. The Company will cooperate fully with the National Highway Traffic Administration."

Toyota says no one wants a Toyota electric car

It's no secret that Toyota doesn't really have a heart in pushing pure electric vehicles. The very limited Scion iQ EV project was killed before it went very far and the RAV4 EV project with Tesla was always only meant to produce just 2,600 units, but it didn't even get that far. In short, by all public appearances, Toyota just doesn't see the value of a pure EV. "No one is coming to our door asking us to build a new electric car." – Toyota's Craig Scott Toyota's public reasoning for the lack of a Prius C EV, for example, has often been that customers don't want to compromise on range and that hydrogen is a better bet. Company executives like Bob Carter say so over and over again. A new comment by Craig Scott, Toyota's national manager of advanced technologies, says that the Japanese automaker, give a slightly different spin on things. "Toyota actually favors fuel cells over other zero-emission vehicles, like pure battery electric vehicles," he told the Los Angeles Times. "We would like to be still selling cars when there's no more gas. And no one is coming to our door asking us to build a new electric car." This, understandably, has riled up a lot of EV supporters, many of whom have called on all automakers to sell more electric vehicles. After all, if Nissan can sell around 3,000 EVs a month in the US, couldn't Toyota do something similar? Are there thousands of people coming to the door asking for the fuel cell sedan that Toyota will start selling in the US next year? That answer is unclear, but it certainly doesn't look like Toyota is backing off its H2 bet any time soon.