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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Toyota, PSA extend partnership with new European van

Toyota and PSA Peugeot Citroen collaborate on a number of vehicles. One of them is a small van jointly developed by the two automakers but marketed individually under their own brands across Europe. Now they've announced the extension of that collaboration, and revealed the first image and details of their new product. Set to be unveiled at their respective booths at the Geneva Motor Show this coming March are the new Toyota ProAce, Peugeot Traveller, and Citroen Spacetourer. They replace the Toyota model of the same name as well as the outgoing Peugeot Expert and Citroen Dispatch, and will each be made available in private and commercial shuttle forms. Although technical specifications have yet to be announced, each will share the same underpinnings and mechanical components, leaving only the parts you can see changing from one brand's version to the next. Expect engines to range from 1.5 to 2.0 liters and burning gasoline or diesel, but the latter will undoubtedly prove the more popular option in Europe. No mention was made of a replacement for the Fiat Scudo, another badge-engineered version of the same van program in its current form. That would seem to suggest that Fiat Professional is either preparing to go it alone with the next-generation Scudo, or phase out the model altogether. The current Scudo slots in between the smaller Doblo (imported to the US as the Ram ProMaster City) and the larger Ducato which was also jointly developed with PSA and sold as the Citroen Jumper/Relay, Peugeot Boxer, and here in America as the Ram ProMaster. The ProAce and its cousins are made by PSA at its Sevel plant in Valenciennes, France. Aside from their vans, the Japanese and French automakers also collaborate on the city car platform sold alternately as the Toyota Aygo, Peugeot 108, and Citroen C1. Fiat also partners with PSA on the smaller Fiat Fiorino/Qubo, Peugeot Bipper and Citroen Nemo. All of which just goes to show what a tangled web they weave in the European market, especially where commercial vehicles are concerned. NEW STAGE IN THE CO-OPERATION PROGRAM BETWEEN PSA PEUGEOT CITROEN AND TOYOTA PSA Peugeot Citroen and Toyota Motor Europe (TME) reveal today the new Citroen SPACETOURER, Peugeot TRAVELLER, and Toyota PROACE. They will be available in MPV versions for private use and in shuttle versions for business use. Both companies therefore confirm the continuation of their co-operation agreement signed in 2012.

Best 3rd Row SUVs of 2024

If you plan on using a vehicle's third row a lot, let us at least make the suggestion that a minivan would be a smarter bet than anything you're going to see on this list of best three-row SUVs. Their third rows are bigger, more comfortable and easier to get to. The kids will definitely be happier. Here are our two top choices.  OK, now that that's out of the way, we totally get why minivans are totally depressing and that if the kids want to be happier, they can buy their own darn vehicle. You're buying, you're driving, you're being seen in it and you'd rather have a three-row SUV. Fair enough. Luckily, there are more choices than ever and they're really good. The best do a particularly good job of being family friendly without looking like a drab transportation appliance, although really, you can't go wrong with any of the mainstream three-row SUVs. Now, some of the luxury choices are a bit suspect, including those that are otherwise very appealing but have cramped third-row seats (the Genesis GV80 comes to mind). We're focusing on three-row SUVs here, so having a usable third row is a must.   In this list, we have broken things down into four sub-categories: Best Three-Row Crossover |  Best Full-size Three-Row SUV Best Luxury Three-Row SUV |  Best Flagship Luxury Three-Row SUV Note that we define crossovers as SUVs since most buyers use the terms interchangeably, but acknowledge that "crossover" is literally a vehicle with a car-like unibody structure as opposed to the truck-like, body-on-frame construction that traditionally has defined "SUV." In other words, we consider all crossovers SUVs, but not all SUVs are crossovers (specifically those in the full-size segment and some in the flagship luxury segment). Best Three-Row Crossover SUVs of 2024 2024 Honda Pilot Why it stands out: Exceptional storage and cargo space; unique second-row functionality; refined ride; versatile and capable TrailSport; advanced AWDCould be better: Subpar acceleration with lackadaisical transmission and engine response; so-so driver assistance tech Read our full 2024 Honda Pilot Review The Honda Pilot was completely redesigned for 2023. It maintains its predecessor's family friendly packaging and overall focus, but it has injected a welcome sense of style (especially in the TrailSport pictured above) that makes it stand out much better from the big crossover crowd.