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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Recharge Wrap-up: Tesla says it will adapt cars to China's charging standard, Toyota previews Mirai for NY officials

Tesla says it will adapt its cars to meet China's charging standards. As Tesla sales in China fail to meet targets, in part due to range anxiety, the company has been working to build chargers for its vehicles to allay concerns surrounding its unavailability and its incompatibility with the country's charging standard. While China says it won't support charging infrastructure incompatible with its own, Tesla says, "We will fully cooperate with the Chinese government in drafting the national charging standards as well as building public charging infrastructure." Cooperation stands to help Tesla meet its sales goals in China, and to help China meet its goal of promoting electric vehicles. Read more at The Wall Street Journal. Abstract Ocean offers LED replacements for the Tesla Model S license plate bulbs. The folks at Teslarati purchased and installed a set to review and shared the results. At $21.99, the LED License Plate Bulb Kit offers a slightly more high-tech lighting solution to match the high-tech nature of the Model S, and is appropriately inexpensive for a decidedly minor upgrade. It is also very easy to install, requiring just a Phillips-head screwdriver and a few minutes. While you're not likely to see any significant energy savings from the LED bulbs, the reviewer likes the look and is happy with the customization experience. Read more at Teslarati. Toyota and Air Liquide hosted a ride-and-drive of the Toyota Mirai at the New York State Capitol. As the hydrogen fuel cell car gets closer to its US launch, Toyota has been hosting informational events to get the word out about the vehicle and hydrogen technology. At the event, which included an informational session on the hydrogen economy, elected officials got to get behind the wheel of the zero emissions vehicle. "After more than a century with the automobile, we are making decisions about socially significant technologies aimed at building a true hydrogen society over the next 100 years," says Toyota Group Vice President of Government Affairs Steve Ciccone. Air Liquide and Toyota are teaming up to develop hydrogen fueling infrastructure in the Northeast US. The Mirai goes on sale in the Northeast in 2016. Read more from Air Liquide.

How platform problems are delaying next-gen Prius

Short-term pain for longer-term gain? That may be the prognosis for the next-generation Toyota Prius, the world's best-selling hybrid. But, hey, the new version might get holiday season debut, now. Toyota is upgrading some of its most popular models and trying to cut long-term costs with components that can be used on multiple models on the new Toyota New Global Architecture platform, Automotive News says. That means more parts that can be used for the Camry, Avalon (not big stretch, since the Avalon is basically a rich man's Camry) and Corolla in addition to the Prius. The downside, of course, is that this takes a bit more engineering and certainly more time. In the case of the Prius, that means pushing back the start of production from next summer to December 2015. But Automotive News also says the Prius may have an all-wheel-drive option. Happy Holidays. The report is in update from Automotive News Europe, which cited folks familiar with the process who were not identified and said late last month that the production of the fourth-gen Prius would be pushed back by about six months as engineers continue to tweak the hybrid powertrain for maximum efficiency. The goal is around a 10 percent improvement in fuel-efficiency thanks to an upgraded powertrain and lower vehicle weight. Toyota spokeswoman Amanda Rice told AutoblogGreen in an email that the company doesn't comment on future products, so we'll just have to keep an eye out.