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2014 Toyota Highlander
Tue, 17 Dec 2013Midsize crossovers like the Toyota Highlander tend to play a thankless role in the life of today's modern family.
That's really too bad. With the ability to hold several hyperactive kids and tons of cargo while keeping everyone safe and comfortable in all kinds of climate conditions day in and day out, they're true heroes in the lives of hundreds of thousands of families across the country. Yet their car-apathetic owners often immediately forget about them as soon as their work is done. And nearly all midsize crossovers are thoroughly ignored by enthusiasts whose eyes begin to glaze over at first mention of the phrase "third row."
Toyota is looking to soften the blow somewhat by giving its midsize crossover, the Highlander, a big redesign for the 2014 model year. With a bold new look, updated suspension and a refreshed interior focused on comfort and convenience, Toyota aims to make the Highlander sportier to drive and more striking in appearance, because, as the marketing team explains, "families are going places and they want to get there in style."
Scion was Toyota's lost generation
Sat, Feb 6 2016Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.
Toyota Sienna vs Chrysler Pacifica Hybrid | Minivan comparison test
Mon, Mar 29 2021Shopping for a new car can be difficult due to the sheer number of choices. Which brand do you start with, which do you skip and are you missing something worthwhile? Thankfully, minivans are much simpler. There are effectively only four choices, they're all pretty good and they're even different enough to make choosing the right one for you a bit easier. This comparison features the two most recently updated minivans: the Toyota Sienna versus the Chrysler Pacifica Hybrid. Besides their common newness, they stand out in another fundamental way: they're both hybrids. Now, they're very different hybrids – the Toyota comes standard with a traditional gasoline-electric system like that of a Prius, whereas the Pacifica is offered with an optional plug-in hybrid system that provides an estimated 32 miles of all-electric range before effectively turning into a traditional hybrid – but in both cases, fuel economy is the priority. With the rare exception, the minivan segment has exclusively used V6 engines, which provide sufficient power to move hefty loads of people and stuff. The Chrysler Pacifica comes standard with a V6, while a V6 is the sole powertrain option for the Honda Odyssey and new 2022 Kia Carnival. The fuel economy difference between those and our hybrid competitors is staggering: The new Sienna gets an EPA-estimated 36 mpg combined while the Odyssey and V6 Pacifica get 22 mpg. That equates to saving an estimated $750 every year on gas, according to the EPA. And the Pacifica Hybrid could potentially save you even more as long as you routinely utilize its electric range. This frugality alone could send the Sienna and Pacifica Hybrid to the top of many shopping lists, but as we've seen in previous tests, they offer more than enough in other respects to warrant top consideration. But which is better, Sienna or Pacifica? Well, we knew this was going to be close, and we were right. After averaging the scores from 16 categories, the difference between first and second was a mere 0.06 out of 10. When we added extra weight to key minivan-buying attributes (second-row space/versatility, safety features and functionality, infotainment, interior storage, cargo space/versatility, value and fuel economy), the gap was only 1 point out of a possible 230. We then triple checked and conducted a recount, but the order remained. In the end, there are no losers here.














