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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Toyota Aygo X-Wave pops its top

Chop the top off a car and you'll let the sunshine and warm air in, but you'll also get a car that's heavier, less rigid and costlier. That's why European hatchbacks in particular have been increasingly favoring retractable fabric roof panels that keep the structural integrity in tact while letting the sunshine in. The Fiat 500C, Citroen DS3 Cabrio and Renault Twingo all offer this type of setup – as do the Peugeot 108 and Citroen C1, and now their Toyota platform-mate is following them down the same path. Recently announced in the UK is this Toyota Aygo with X-Wave roof option. It's a black canvas panel that opens up the space above both rows of seats at the push of a button. Unlike the roofs on some of the other aforementioned European city cars, it doesn't extend all the way down to the base of the back window, but that just means it doesn't stack up and impede cargo space and rearward visibility. Toyota is bundling the X-Wave roof option with additional equipment like upgraded lighting, infotainment system and alloys for GBP895, taxes included (equivalent to $1,355 at today's exchange rates). That's a lot less than Fiat, for example, gets for upgrading from a 500 to a 500C on either side of the Atlantic. It's also even less than Peugeot and Citroen charge for similar options on their versions of the same vehicle in the UK, and that strikes us as a pretty cost-effective way to go motoring with the top down. LESS METAL, MORE FUN WITH AYGO'S X-WAVE OPEN TOP OPTION How do you make driving a Toyota Aygo even more fun? One sure-fire way is to provide some classic open-top enjoyment with a new retractable x-wave canvas roof. Looking ahead to longer, warmer days, Toyota has launched the x-wave as an option on the five-door Aygo x-pression model. Finished in black, the roof is factory fitted and is full length, ensuring that anyone travelling in the rear seats also gets to enjoy some of the wind-in-the-hair experience. The roof is electrically operated, using a simple switch next to the map light control in the headlining. Specifying the x-wave adds even more appeal to the Aygo x-pression, which also features 15-inch alloy wheels, front fog lamps, projector headlights with LED daytime running lights, the x-touch multimedia system with DAB and Bluetooth, reversing camera and air conditioning.