2014 Toyota Camry Hybrid Le on 2040-cars

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255-hp Toyota GR86 and other big news leaks in dealer presentation

Last month, Motor1 said it received information on Toyota and Lexus product plans for the next few years from an inside source who attended a dealer presentation. To protect the source, Motor1 didn't publish any slides or proof from that presentation. A snippet of what happened behind closed doors has found its way online, Allcarnews posting one of the slides yesterday, as well as its own recap of the Japanese automaker's plans that mirrors the Motor1 report. If all of this is true, not only is there a ton of product in the works, but Toyota and Lexus lineups will get more interesting while answering the requests of several enthusiast groups. We'll start with the 86, then go by model year after that. The next-gen coupe developed with Subaru should sit on Toyota's TNGA platform and get a rebrand to wear the GR86 name, for Toyota's Gazoo Racing division. The real hallelulah happens under the hood, where a turbocharged four-cylinder is expected to produce 255 hp, a 50-hp jump over the present model. Look for an upgraded interior, too. The debut is slated for summer 2021, possibly July.    This year: The fall season should introduce a new crossover and a new Sienna with hybrid powertrains only. The current minivan has been on sale since 2010, getting a minor refresh in front in 2018. The crossover will be a five-seat midsizer that brings back the Venza name, this model already rumored here and abroad. It, too, will only get hybrid powertrains. Both planned as 2021-model-year products, it's possible their motivations will be based on the 2.5-liter four-cylinder in both the RAV4 and Highlander hybrids. And a refreshed Camry might come later this year as a 2021MY sedan.  2021: Next year will be a busy one. ... On the Toyota side, and as TFL has reported, the all-new Tundra that's first to sit on the TNGA-F truck platform will show in December 2021 as a 2022MY pickup. Rumor has the top model powered by a 3.5-liter twin-turbo V6 hybrid with around 455 hp and 500 pound-feet of torque, perhaps distinguished by the i-Force Max name that Toyota recently applied to trademark. A few months before that, Toyota will roll out a Corolla-based crossover maybe called the Corolla Cross, and potentially built in the U.S. at the Alabama facility being constructed with Mazda. And remember, a Toyota exec teased a small hot hatch for this market as well, "an answer" to the GR Yaris sold in Europe, which Car and Driver figures will be based on the Corolla.

Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down:

Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos: