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2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota expanding Aichi's test EV infrastructure in Japan

OK, now we're really confused. In the US, Toyota has been telling anyone who cares to listen that the future of advanced-powertrain technology is hydrogen fuel-cell vehicles, not electric ones. In China, a Toyota joint venture is looking at EVs. Over in Japan? They've just decided to pony up a little more for testing electric-vehicle technology. Maybe something's lost in translation. Toyota has been running an electric-vehicle charging station trial project in Japan's Aichi Prefecture during the past couple of years and is now ready to expand that program, adding 43 new charging stations to the 104 already present. Many of the EVSEs are in municipal-owned properties or in mountainous areas (where EV batteries drain the fastest). Toyota's expanded program started running in Kariya City, Toyota City, Toyohashi City and Nagakute City this month, and testing will extend until the end of next March. There's more in Toyota's press release below. Toyota's electric-vehicle presence is limited here in the US, as the low-production RAV4 crossover is the only model sold here. Toyota executive Craig Scott was recently quoted as saying that the company questions whether there is sufficient demand in the US for pure electric vehicles. With that in mind, Toyota will debut its hydrogen fuel cell model in the US in 2015. Toyota to Test Expansion of EV and PHV Charging Infrastructure in Japan Toyota City, Japan, October 31, 2014-Toyota Motor Corporation announces that it will be testing electric vehicle charging infrastructure in Aichi Prefecture from November 1 until March 15, 2015. The tests will involve standard chargers for use with vehicles such as plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). The tests will be conducted jointly with four municipalities (Kariya City, Toyota City, Toyohashi City, and Nagakute City) and two companies (Toyota Industries Corporation and UNY Co., Ltd.), all of which are located in Aichi Prefecture. Toyota conducted similar tests in FY2012 and FY20131. In addition to targeting commercial, tourist, and accommodation facilities as in past tests, this year's tests will also involve cultural and social service facilities (including some in hilly and mountainous areas). Multiple chargers will be installed at certain commercial facilities where charger use was heavy in last year's tests. The aim will be to ascertain the optimal number and location of charging stations and their ease of use.

Anti-EV messaging alive and well at Toyota, sort of

The folks at Toyota in Japan can be pretty blunt about electric-vehicle technology prospects as a viable transportation alternative to the internal combustion engine. Here in the states? Slightly more sanguine. Toyota global head of research and development Mitsuhisa Kato, according to Automotive News, discounts the potential of substantial EV sales in the near future because the appropriate technology that provides comparable driving distances and fill-up times relative to conventional vehicles doesn't yet exist. While Toyota has been conducting testing programs with shorter-commute-distance EVs in countries such as Japan and France, its only production EV in the US is the RAV4 EV, and Toyota sold just 546 of those in the States during the first half of the year. Toyota is much more excited about the debut of its first hydrogen fuel-cell production vehicle, in both Japan and the US, next year. Toyota Motor North America spokeswoman Jana Hartline was a little more charitable when discussing the EV's prospects in an interview with AutoblogGreen. "For shorter range, EVs serve a really great purpose, but as far as having equal mile range to an internal combustion engine, there's going to need to be some serious breakthroughs," Hartline said. "And that where the fuel cell comes in." Last month, Toyota said its fuel-cell sedan that will debut in Japan next April will be priced at about $69,000, though the company emphasized that it shouldn't be assumed it will be priced similarly in the US and Europe. Toyota hasn't released many performance details, though the sedan is expected to have a full (hydrogen) tank range of about 435 miles, or about five times that of a Nissan Leaf. Read here for Autoblog's First Drive of Toyota's fuel-cell sedan.