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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Here are a few of our automotive guilty pleasures

It goes without saying, but I'll say it anyway. The world is full of cars, and just about as many of them are bad as are good. It's pretty easy to pick which fall into each category after giving them a thorough walkaround and, more important, driving them. But every once in a while, an automobile straddles the line somehow between good and bad — it may be hideously overpriced and therefore a marketplace failure, it may be stupid quick in a straight line but handles like a drunken noodle, or it may have an interior that looks like it was made of a mess of injection-molded Legos. Heck, maybe all three. Yet there's something special about some bad cars that actually makes them likable. The idea for this list came to me while I was browsing classified ads for cars within a few hundred miles of my house. I ran across a few oddballs and shared them with the rest of the team in our online chat room. It turns out several of us have a few automotive guilty pleasures that we're willing to admit to. We'll call a few of 'em out here. Feel free to share some of your own in the comments below. Dodge Neon SRT4 and Caliber SRT4: The Neon was a passably good and plucky little city car when it debuted for the 1995 model year. The Caliber, which replaced the aging Neon and sought to replace its friendly marketing campaign with something more sinister, was panned from the very outset for its cheap interior furnishings, but at least offered some decent utility with its hatchback shape. What the two little front-wheel-drive Dodge models have in common are their rip-roarin' SRT variants, each powered by turbocharged 2.4-liter four-cylinder engines. Known for their propensity to light up their front tires under hard acceleration, the duo were legitimately quick and fun to drive with a fantastic turbo whoosh that called to mind the early days of turbo technology. — Consumer Editor Jeremy Korzeniewski  Chevrolet HHR SS: Chevy's HHR SS came out early in my automotive journalism career, and I have fond memories of the press launch (and having dinner with Bob Lutz) that included plenty of tire-smoking hard launches and demonstrations of the manual transmission's no-lift shift feature. The 260-horsepower turbocharged four-cylinder was and still is a spunky little engine that makes the retro-inspired HHR a fun little hot rod that works quite well as a fun little daily driver.

Daily Driver: 2015 Toyota Avalon Hybrid

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Toyota Avalon Hybrid XLE Premium, reviewed by Sebastian Blanco. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hello everyone. Welcome to another Autoblog Daily Driver. This is Sebastian Blanco coming to you from behind the wheel of a 2015 Toyota Avalon Hybrid XLE Premium. This is the silver metallic and light gray version. Comes in at $38,455. It has an Entune Premium audio setup here. It's a Toyota. It's a hybrid, which probably makes you think of a Prius. The Avalon [00:00:30] and the XLE and the Premium, what we're really dealing with here is a world's plushiest, comfiest bigger Prius. It's a very different kind of car, with the body style, but you've got a lot of similarities if you've spent any time in a Prius. The fuel economy of this Hybrid on the official scale is 40 miles per gallon combined, 40 in the city and 39 on the highway. I've driven it over 400 miles this week and my average was 34.3 miles per gallon. [00:01:00] Much lower than the numbers would suggest and there's really no excuse for that. I was driving with the cruise control on, mostly on the highway, the weather is fine. This should have been an easy 39, but maybe that's the fault of the cruise control. The sport mode in this car for me has been kind of a joke. When I was interacting with the car in a more discernible manner, I couldn't tell much difference. This isn't the kind of car that you want when you're dealing with sport mode. [00:01:30] You know what you're getting with this car. It's a little more luxurious, not quite Lexus level, but definitely the higher end for a Toyota. It's nice if you like these sort of cars. This is definitely worth a look, but it's not going to be on my shopping list anytime soon. Perhaps it is on yours. For Autoblog and AutoblogGreen, this is Sebastian Blanco for another Daily Driver.