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Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

Toyota's HaMo urban mobility carsharing program comes to France

We're guessing no one's nuts enough to try to take one of Toyota's three-wheeled leaning electric i-Road vehicles up into the French Alps. Still, the town of Grenoble, France, which sits at the foot of the mountains, has received 35 of those vehicles as part of a carsharing pilot program. Toyota's thrown in 35 four-wheel Auto Body COMS vehicles into the program as well. Grenoble, which is about 200 miles north of Marseille, was presumably chosen because of existing carsharing programs run by Cite-lib. This program, dubbed "Cite lib by Ha:mo," goes a little more futuristic, though, as it's part of what Toyota calls its "Ha:mo" plan (Ha:mo is short for "harmonious mobility"). The program will run for three years and includes 27 charging stations near bus lines and train stations. The public will be charged anywhere from three to 19 euros ($3.80 to $24.50 US) to use the vehicles for between 15 minutes and four hours. The good news is that drivers can pick up the vehicles in one location and drop them off in another. Toyota started testing the i-Road vehicles in Toyota City, Japan, this past March. The trike is about three feet wide and has a top speed of 28 miles per hour. Check out Toyota's press release below and read AutoblogGreen's "First Drive" impressions of the i-Road here. "Cite lib by Ha:mo", a New Type of Urban Mobility Based on Ultra-Compact Electric Vehicles Connected to Public Transport, Launches in Grenoble, France This innovative car-sharing service aims to prepare the City and agglomeration of Grenoble for electric mobility within a comprehensive multi-modal mobility plan. The three-year trial project brings together the competencies and services of five partners: the City of Grenoble, the Metro Area, French electricity company EDF and its affiliate Sodetrel, Toyota, and Cite lib, the local car-sharing operator. 35 three-wheel Toyota i-ROAD and 35 four-wheel Toyota Auto Body COMS will be available for short city trips in 27 charging stations installed and operated by Sodetrel - including for one-way trips from one station to another. A total of 120 charging points for the project and 41 for other plug-in vehicles will be added to the city's transport infrastructure. A simple pricing plan dubbed "3, 2, 1 euros" for respectively the first, second and third 15-minute increments will be proposed to Grenoble citizens.

GM outsold VW globaly in first quarter, Toyota reports numbers next week

General Motors released its first quarter sales figures this week, reporting that it sold 2.36 million cars and trucks worldwide. That figure represents an increase of 3.6 percent when compared to the same period last year. GM's growth was attributed to many factors, including global Cadillac sales that were up 26 percent and Chevrolet posting a one percent increase over last year (this marked Chevy's tenth straight year of record global sales).
Volkswagen came in just behind GM, as the German automaker reported global sales from January through March at 2.27 million vehicles, an increase of five percent when compared to last year. While that number was strong, VW is cautioning that markets outside China and the US, such as those in Europe, are becoming a challenge as economies falter.
Yet to report sales is Toyota, current holder of the global world sales crown (the Japanese company sold 9.75 million cars last year, against 9.29 million sold by GM and 9.1 million vehicles sold by VW). Even though GM and Toyota both say they don't care who sells the most units, it is unquestionably a strong bragging point and sales equate to revenue. That said, Toyota will report its first quarter numbers next week.