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Toyota recalls 4,000 Tacoma pickups over valve springs

When you build as many cars and trucks as Toyota does, you're bound to run into the occasional recall. In the past month alone, the Japanese auto giant has recalled over 800,000 Camry, Avalon and Venza models over problems with the air-conditioning units, and 10,000 more before that over windshield wiper issues. Now Toyota has issued another recall notice, but this time for far fewer vehicles.
The recall revolves around the engine valve springs in the 2013 and 2014 Tacoma, specifically those fitted with the standard 2.7-liter four-cylinder engine and not the optional 4.0-liter V6. The issue is that the valve springs are prone to cracking and breaking over time, and results from improper maintenance of the manufacturing equipment used by one of the two suppliers that outfit Toyota with the components in question.
All told, some 4,000 vehicles will be subject to the voluntary recall, the owners of which will receive notice by mail. If you think that could be you and want to get a jump on the problem, you can read the announcement below and call Toyota yourself.

Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down:

Toyota inks deal as global Olympic sponsor

Toyota has just scored a sponsorship with one of the biggest events on the planet – the Olympic Games. The company announced its position as a member of the TOP (The Olympic Partner) program, which takes effect in Japan next year and globally in 2017. The deal is slated to run through 2024. That means, if we're understanding the deal correctly, that we won't see as much official Toyota sponsorship at next year's Summer Olympics in Rio de Janeiro, while the company will enjoy a much more visible presence among American consumers at the 2018 Winter Olympics in Pyeongchang, South Korea. Unsurprisingly, the automotive giant's sponsorship will be in the mobility category, covering "vehicles, mobility services and mobile solutions," the company's press release said. Fuel cells are expected to play a big role. "We will do everything possible to fulfill our new role in The Olympic Partner program, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry," Toyota president Akio Toyoda said in a statement. "Under this Olympic flag, let us today reaffirm the power of sports to bring people together. And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity and fair play." "The IOC welcomes Toyota as a key partner for the provision of sustainable mobility solutions for the Olympic Games as outlined in Olympic Agenda 2020, our strategic roadmap for the future of the Olympic Movement," International Olympic Committee president Thomas Bach said. "Toyota is the world leader in its field, and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. This is a milestone agreement in the implementation of Olympic Agenda 2020 because the focus of our cooperation is sustainable mobility, and Toyota will provide sustainable solutions for the entire Olympic Movement." Check out the official press release. Toyota Becomes IOC TOP Partner Tokyo, Japan, March 13, 2015-Toyota Motor Corporation (Toyota) today announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program. The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.