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Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Could high demand, low supply doom Toyota Mirai?

Toyota recently gave the world a behind-the-scenes look at the small-scale production of the Mirai hydrogen fuel cell sedan. A team of just 13 people assembles three of them per day, and the Japanese automaker is using this rigorous build process to prioritize quality for each one. Although, there's some concern about whether the Mirai could become a victim of its own, growing success. The company reportedly already has 2,000 orders for the Mirai just in Japan, and an anonymous Toyota executive tells Automotive News that the waiting list is now "two years or something" to receive one. Keep in mind, this figure is before customers elsewhere in the world have any requests in, and the US launch is planned for California this fall with sales in Europe starting this summer. The automaker is keeping North American demand somewhat in check by only planning to move 200 vehicles or fewer on the West Coast in 2015. So, unless Toyota can pick up the production pace, the waiting list seems likely only to grow longer. Automotive News speculates that the company might be in danger of Mirai customers losing interest if they are forced to build anticipation for too long. That especially could be the case with a new Prius likely to be unveiled by the end of the year that could lure folks away It seems that Toyota is trying to react to the higher-than-expected demand for its hydrogen-powered model, though. In December, the automaker invested $168 million to add two more assembly lines for the Mirai's fuel cell stack and hydrogen tank. Related Video:

Recharge Wrap-up: Mirai earns Toyota "Most Innovative" honor, Tesla cold-weather range

A Tesla driver has graphed the effect of cold weather on the driving range of his Model S. Rob at Teslarati kept track of the amount of miles driven and energy used and mapped that against temperature readings to find how the colder temperatures affect efficiency. The results were an average of 10 miles of range lost for every 10-degree drop in temperature. Also, he calculated that drivers will lose about 25 percent more range when the roads are slippery. Read more at Teslarati. Albany Engineered Composites (AEC) is teaming with automotive engineering and consulting company Ricardo to provide lightweight components to the automotive industry. AEC produces composites for the aerospace industry, and having proven themselves in that field, they show promise for helping automakers make their cars lighter and more efficient without sacrificing structural integrity. "The agreement announced today is excellent news for our global automotive customers as we work to find further weight reductions in vehicles to meet future CO2 reductions," says Ricardo CEO Mark Garrett. With carbon composite prices expected to drop, Garrett believes this is an "attractive solution" for structural components. Read more at Ricardo's website. Toyota Motor Europe (TME) wants to recover all of its hybrid batteries for remanufacturing. TME currently recovers 91 percent of Toyota and Lexus batteries at the end of the vehicles' lives through dealerships, and is now working with independent end-of-life vehicle treatment operators to recover the rest. Beyond just being recycled, Toyota is looking into remanufacturing batteries for other vehicles or for stationary energy storage systems. Read more in the press release below. Fast Company Magazine has recognized Toyota as one of the 50 Most Innovative Companies for 2015 for its Mirai fuel cell sedan. "Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers," says Fast Company. The article also notes that Toyota has also made its fuel cell patent public and invested in hydrogen fueling infrastructure. Toyota is ranked number 18 in the Most Innovative list, just below Tesla. Read more at Fast Company.