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Could high demand, low supply doom Toyota Mirai?

Toyota recently gave the world a behind-the-scenes look at the small-scale production of the Mirai hydrogen fuel cell sedan. A team of just 13 people assembles three of them per day, and the Japanese automaker is using this rigorous build process to prioritize quality for each one. Although, there's some concern about whether the Mirai could become a victim of its own, growing success. The company reportedly already has 2,000 orders for the Mirai just in Japan, and an anonymous Toyota executive tells Automotive News that the waiting list is now "two years or something" to receive one. Keep in mind, this figure is before customers elsewhere in the world have any requests in, and the US launch is planned for California this fall with sales in Europe starting this summer. The automaker is keeping North American demand somewhat in check by only planning to move 200 vehicles or fewer on the West Coast in 2015. So, unless Toyota can pick up the production pace, the waiting list seems likely only to grow longer. Automotive News speculates that the company might be in danger of Mirai customers losing interest if they are forced to build anticipation for too long. That especially could be the case with a new Prius likely to be unveiled by the end of the year that could lure folks away It seems that Toyota is trying to react to the higher-than-expected demand for its hydrogen-powered model, though. In December, the automaker invested $168 million to add two more assembly lines for the Mirai's fuel cell stack and hydrogen tank. Related Video:

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Report: Daihatsu leaving European market

More than any other, two carmaking giants sit at the top of the industry: Toyota and General Motors. But while GM sells under a (shrinking but still) expansive range of brands, the Toyota Motor Corporation sells most of its vehicles under its own name. That doesn't mean that Toyota, however, doesn't have its own portfolio of subsidiaries. Here in the United States we have the youth-oriented Scion division, while Lexus handles its upscale offerings, and overseas there's Daihatsu.
The budget brand offers a range of small cars under its own name; most are hatchbacks, but there's also the Copen roadster and even a rebadged Camry called the Altis. You may have come across some of their offerings while traveling overseas, particularly in Europe, but that last part is about to come to an end, according to reports.
Word from across the pond is that Toyota plans to withdraw Daihatsu from the European market altogether. The move would reportedly take effect in 2013, and if it comes to pass, would follow similar withdrawals from the North American (1992) and Australian (2006) markets. Thanks for the tip, William!