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Toyota giving away its first hydrogen car in US

California isn't Nevada, but Golden State residents are nonetheless being given a chance to make a small bet on what may be a large prize, courtesy of Toyota. The Japanese automaker will start selling its first hydrogen fuel-cell vehicles on the West Coast late next year, and before that, Toyota would like to pick up some positive publicity by giving America's first one away to one lucky Californian. Toyota is working with the Environmental Media Association, a nonprofit that melds celebrities with sustainability-related causes, on the promotion. The upshot is that folks can go to Bidding For Good and buy a $100 ticket to be eligible for the prize. Heck, people can get a half-dozen ducats for $500. What a deal. The winner will be announced October 18 at Warner Bros. Studios. Last month, Toyota unveiled a television commercial that proclaimed 2015 as the potential turning point for fuel-cell vehicle adoption. Toyota will start selling the FCV in Japan next April for about $69,000. Toyota says the fuel cell vehicle will be able to go about 300 miles on a full tank of hydrogen and, aside from some water vapor, will not have any emissions. Read more in Toyota's press release below. How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer TORRANCE, Calif., Oct. 8, 2014 – It's hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage. Toyota and the Environmental Media Association (EMA) are offering a historic opportunity to own the company's first zero-emission hydrogen vehicle when it arrives in California in late 2015. Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner. As the infrastructure to support the vehicle is currently only available in the golden state, prize applicants must be California residents. Residents can purchase opportunities to win at www.biddingforgood.com for a cost of $100 per ticket or $500 for six. All monies raised will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles. The winner will be announced at the 24th annual EMA Awards, presented by Toyota and Lexus, on Oct. 18 at Warner Bros Studios. The EMA awards honor individuals within the entertainment industry for efforts to promote environmental messages.

The next steps automakers could take after sales drop again in April

DETROIT (Reuters) - Major automakers on Tuesday posted declines in U.S. new vehicle sales for April in a sign the long boom cycle that lifted the American auto industry to record sales last year is losing steam, sending carmaker stocks down. The drop in sales versus April 2016 came on the heels of a disappointing March, which automakers had shrugged off as just a bad month. But two straight weak months has heightened Wall Street worries the cyclical industry is on a downward swing after a nearly uninterrupted boom since the Great Recession's end in 2010. Auto sales were a drag on U.S. first-quarter gross domestic product, with the economy growing at an annual rate of just 0.7 percent according to an advance estimate published by the Commerce Department last Friday. Excluding the auto sector the GDP growth rate would have been 1.2 percent. Industry consultant Autodata put the industry's seasonally adjusted annualized rate of sales at 16.88 million units for April, below the average of 17.2 million units predicted by analysts polled by Reuters. General Motors Co shares fell 2.9 percent while Ford Motor Co slid 4.3 percent and Fiat Chrysler Automobiles NV's U.S.-traded shares tumbled 4.2 percent. The U.S. auto industry faces multiple challenges. Sales are slipping and vehicle inventory levels have risen even as carmakers have hiked discounts to lure customers. A flood of used vehicles from the boom cycle are increasingly competing with new cars. The question for automakers: How much and for how long to curtail production this summer, which will result in worker layoffs? To bring down stocks of unsold vehicles, the Detroit automakers need to cut production, and offer more discounts without creating "an incentives war," said Mark Wakefield, head of the North American automotive practice for AlixPartners in Southfield, Michigan. "We see multiple weeks (of production) being taken out on the car side," he said, "and some softness on the truck side." Rival automakers will be watching each other to see if one is cutting prices to gain market share from another, he said, instead of just clearing inventory. INVESTORS DIGEST BAD NEWS Just last week GM reported a record first-quarter profit, but that had almost zero impact on the automaker's stock. The iconic carmaker, whose own interest was once conflated with that of America's, has slipped behind luxury carmaker Tesla Inc in terms of valuation.

Toyota and Lexus will have standard automatic braking by 2017

Last week, NHTSA and IIHS announced that 20 auto manufacturers and three agencies had agreed to include automatic emergency braking (AEB) as standard equipment by 2022. Toyota was one of those 20 companies, but this week they upped the AEB ante: Nearly every Toyota and Lexus model and trim level will have standard AEB by 2017. That's next year. Many models already offer AEB as part of the Lexus Safety System+ and Toyota Safety Sense packages, but consumers have had to pay extra for these options (unless they leased a Toyota Mirai hydrogen fuel-cell vehicle; it already has AEB as standard equipment.) By the end of next year, all but the Lexus GS, Toyota 4Runner and Toyota 86 — which was developed together with Subaru — will have AEB installed at no extra cost. (Interestingly, the new Prius Prime unveiled at the New York International Auto Show has Safety Sense as an option rather than standard equipment.) The AEB function is part of Toyota's safety suites, which will be included in 25 Lexus and Toyota models. Both makes have a precollision system that detects the possibility of collision with the car ahead and engages the brakes if the driver doesn't react quickly enough, as well as lane departure alerts and automatic high beams. Toyota's move leapfrogs ahead of Honda making its Honda Sensing system, which includes AEB tech, available as a flat $1,000 option on every Civic Sedan. Related Video: This article by Kristen Hall-Geisler originally ran on TechCrunch, a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.