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Toyota sees profit slip but beat earlier forecasts

TOKYO — ToyotaÂ’s July-September profit fell 11% from a year earlier as the coronavirus pandemic slammed global demand, but JapanÂ’s top automaker appeared to be holding up better than weaker rivals that have sunk into the red. Toyota reported Friday a quarterly profit of 470.5 billion yen ($4.5 billion), down from 530 billion yen a year ago. Quarterly sales slipped to 6.77 trillion yen ($65 billion) from 7.64 trillion yen. Its president, Akio Toyoda, told reporters Toyota employees worked extremely hard, including making masks and face shields and boosting efficiency at factories to achieve results despite the pandemic. “Toyota has become gradually stronger,” he said, offering gratitude and praise for how resilient Toyota has proven itself to be. “This shows how each individual worked so hard,” said Toyoda, the grandson of the automakerÂ’s founder, vowing that each of its employees will keep thinking about contributing to a better world. Toyota raised its global sales forecast to 9.4 million vehicles for the fiscal year through March 2021, better than its earlier forecast for 9.1 million vehicles. ThatÂ’s still lagging behind the more than 10.5 million vehicles sold in the last fiscal year. Toyota, based in Toyota city in Aichi, central Japan, said it expects to record a 1.4 trillion yen ($13.5 billion) profit for the fiscal year. It earlier projected 730 billion yen ($7 billion) in profit. Toyota, which makes Lexus luxury models and the Prius hybrid, recorded 2 trillion yen ($19 billion) in profit the previous fiscal year. ToyotaÂ’s operating income fell in most regions, including Japan and other Asian markets, but improved in North America. Operating Officer Kenta Kon expressed caution about the U.S. outlook, given the rising coronavirus cases. But he said ToyotaÂ’s latest models were popular, and dealers were adjusting incentives to get good results. All the worldÂ’s automakers have been slammed by shrinking demand as COVID-19 squelches economic activity. Some nations, including Japan, have sunk into recession. Although uncertainties persist about further outbreaks and when a vaccine might be available, there are signs of recovery in some parts of the world. Japan has managed to keep pandemic-related deaths at fewer than 2,000. It has reported about 105,000 cases nationwide.

Toyota's hydrogen fuel cell Mirai isn't good enough to be a Lexus

It looks like the first hydrogen fuel-cell vehicle from Lexus will be faster than previously advertised, but it will get to the market slower than expected. It's all part of the paradox involved with Toyota looking to broaden its fuel-cell technology beyond the Mirai. Either way, the first Lexus fuel-cell vehicle is slated to start sales by the end of the decade, said Auto Express, citing comments from Alain Uyttenhoven, head of Lexus Europe. Uyttenhoven noted that it'd take an SUV to provide enough space to accommodate the packaging for the Lexus fuel cell powertrain. That comment may imply that the hydrogen-fueled powertrain from Lexus will offer similar performance to that of the Lexus RX450h hybrid SUV. That model delivers 300 horsepower and boasts a 0 to 60 mile-per-hour time of about seven seconds. Such a mill would be a departure from what we'd previously reported on Toyota's plans to expand its fuel-cell technology to its Lexus luxury badge. With Toyota believed to be planning to unveil as many as three fuel-cell models in time for the 2020 Summer Olympics in Tokyo, the Japanese automaker said early last year that it may have a Lexus fuel-cell vehicle available as soon as 2017, while reports suggesting the model would be a Lexus LS-based sedan. Additionally, the Mirai's fuel-cell powertrain had been believed to be the platform for the proposed Lexus fuel cell from the moment that model started sales in California last year. Apparently, though, the Mirai's 152-horsepower powertrain, coupled with a full-tank range that would be about 20 percent less than the 300-mile Mirai, isn't up to snuff for Lexus duty. Related Video: News Source: Auto Express via Hybrid CarsImage Credit: Jonathon Ramsey / AOL Green Lexus Toyota Hydrogen Cars mirai

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

Let's face it: there are few things less "gangsta" than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota, which has embraced the uncool image of the minivan with the Swagger Wagon campaign.
We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna's been updated for 2015, the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself... better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you've got to admit that it's well done, even if it doesn't have the charm and freshness of the original.