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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Toyota must go to trial over unintended acceleration suits

Toyota is surely readying its trial lawyers, as the Japanese giant is officially headed to court in a pair of cases relating to its unintended acceleration fiascos of 2009 and 2010.
In the first case, the United States Supreme Court has actually got involved in matters, ignoring an appeal from Toyota that attempted to use an arbitrator to settle its California lawsuits. The automaker will now go to trial to face owners of 2010 Prius models over an alleged defect with the anti-lock braking systems, which plaintiffs say made the cars more difficult to stop, according to Bloomberg.
The second trial is a bit more in depth, covering the case of Ida St. John, an 83-year-old from Georgia, that crashed her 2005 Camry in 2009. The accident is believed to have played a part in her death, although the suit, being filed by her grandson, doesn't actually place blame on Toyota for her death.

Airbag recall adds 85k Pontiac Vibes to tally

The repairs needed for the faulty airbag inflators supplied by Takata continue to expand. Toyota initially announced a recall of 766,300 vehicles equipped with the bad part on June 11 as a followup to a campaign from 2013. Soon after, the National Highway Traffic Safety Administration opened a preliminary evaluation into five automakers who also used the component in their models. Now, NHTSA has released the official announcement of the latest Toyota recall listing 844,277 affected cars, including the newly added 2003-2004 Pontiac Vibe.
While NHTSA's document didn't include a model-by-model breakdown, General Motors spokesperson Alan Adler estimated to Autoblog that roughly 85,000 Vibes in the US would be covered under the latest recall. Like the rest of the affected models, the airbag inflator could rupture in a crash causing the bag not to work correctly, possibly spraying metal fragments at the occupant.
Toyota spokesperson Cindy Knight told Autoblog that the reason for the disparity between the earlier press release and NHTSA document was that Toyota was continuing to comb through VINs to create a list of affected vehicles. The original number was an estimate of that process at the time. Scroll down to the recall report from NHTSA.