2014 Toyota Avalon Xle Premium on 2040-cars

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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Daily Driver: 2015 Toyota Yaris SE

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Toyota Yaris SE Hatchback, reviewed by Sebastian Blanco. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hello, everyone. Sebastian Blanco here from Autoblog and AutoblogGreen, with the Daily Driver, this time in the 2015 Toyota Yaris SE Hatchback. It's in a fine blue color called Blue Streak Metallic. This car comes in at just under $17,000, but with all the options and we'll talk about that in a minute, it comes to $18,700. It's rated at 30 miles per gallon in the city, [00:00:30] 37 on the highway, and 33 combined. I've driven it a little over 350 miles this week and the dashboard is reading at 36.8 miles per gallon average, so it definitely gets props for hitting the EPA fuel economy numbers. It has warmed up a little, so we're not operating in the cool Michigan winter that some of my previous cars were, so I gave them a little slack for being under the average. This one right on the money her in the spring time. I do like the [00:01:00] roominess of it. I think it feels great for such a small car. Visibility, you can see everywhere you look. All cars should have this but so few of them do. I like that it's a manual transmission. It's been way too long since I've driven a manual. I do like even this little pocket thing up front here. I haven't put anything in it. I just like that it's there. I don't know, maybe you can put your phone in there or something, but it's cool. The worst part about this though is the infotainment screen here. It is unresponsive. It looks like it's something from Windows 95. [00:01:30] It just acts so weird when it connects to my phone. It connects either via Bluetooth or USB. It's for me, maybe I just haven't had enough time with it, but it's very hit and miss as far as getting my music or my podcast to stream over the vehicle's audio system. The nav system is a $900 upgrade, and given how bad it looks and how bright it is at nighttime, I think an after-market system or even just a mount for your phone is a much, much better deal. Like [00:02:00] I said, this is the base model. There's absolutely nothing wrong with that. I'm a big fan of utility, practical, don't get anything extra.

2014 Toyota 4Runner Limited

What would you say if we told you that outside of Jeep and Land Rover, the best brand for those who want to go off road is Toyota? Sounds remarkable, eh? But the truth is, Toyota's history of providing vehicles for the rougher bits of our blue marble dates back to 1950, barely a decade after Willys built the first Jeeps and only a few years after Land Rover made its big debut with the iconic Series I.
In fact, Toyota's start in off-roaders was with a small contract for providing the US Army with vehicles, during the Korean War. From that, the BJ was spawned. This Jeep-like vehicle evolved into the 20 Series and then into the iconic 40 Series Land Cruiser in the 1960s.
So yes, Toyota knows its way around the trails. While the Land Cruiser, deservedly, gets all the attention thanks to its impressive longevity, we're partial to the 4Runner, which is a far more affordable entry that serves as Toyota's challenger to the Jeep Grand Cherokee.