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2015 Toyota Yaris to start at $14,845* and look like this

Toyota released a new Yaris in Europe and its Vitz clone in Japan a few months ago, so we knew it would only be a matter of time before it would launch the new hatchback here in North America. And that time has come.
The new, more distinctive 2015 Yaris features far more aggressive exterior styling, a look set apart by that large lower air dam and X-motif front end. It rides on a retuned suspension hooked up to an altogether more rigid chassis, and Toyota promises it will ride more quietly and comfortably than the model it replaces. Inside the new model has additional soft-touch materials in a more comfortable cabin equipped with everything from a 6.1-inch touchscreen display to nine airbags.
The 2015 Yaris comes in both three- and five-door bodystyles, and three trim levels that seek to eliminate the need for options packages. In fact the only option to speak of is a dealer-installed nav system. Power comes from a modest 1.5-liter four with variable valve timing, dual overhead cams and sixteen valves, sending 106 horsepower and 103 pound-feet of torque through either a five-speed manual or four-speed automatic.

Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

New Toyota Mirai videos continue questionable hydrogen claims

"Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint." Toyota has released a number of new promotional videos for the hydrogen-powered 2016 Mirai. Most are exactly what you'd expect: pretty, full of promise and vaguely informational. But there was one line in the Product Introduction video that caught out ear. In the Product Information video about the Mirai, the narrator goes into a short history of Toyota's green car advances. After talking about the Prius and the Prius Plug In, making EVs for urban commuting and the rest of Toyota's advanced fuel programs, we hear this: "Never satisfied though, Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint, one that took its lead from nature itself." You can watch the video (and four others) below. Plug In America co-founder Paul Scott told AutoblogGreen, "Show us the math! Toyota claims the FCV has a smaller carbon footprint than their EV, but every paper I've read indicates the FCV uses 3-4 times as much energy to travel a given distance as an EV. If they are making this claim, let's call them out to prove it. Show us the math!" There's some math that comes out in favor of EVs here and here. "BEVs and FCs have a very similar carbon footprint, dependent on fuel source." – Toyota's Jana Hartline Plug-in vehicle advocate Chelsea Sexton went further. "Assuming appropriate comparisons in energy feedstock, basic science doesn't support the notion that the footprint of an FCV is smaller than that of an EV," she told AutoblogGreen, explaining that "appropriate comparison" would mean using similar energy generation methods for both hydrogen and plug-in vehicles. Not the tendency, she noted, "of H2 fans to compare FCVs based on solar-based electrolysis to EVs running on coal-bases electricity and similar shenanigans." Besides, Sexton said, "focusing purely on efficiencies entirely misses the biggest struggles that FCVs face in the market, namely fuel price, inconvenience, and market fear, even if the vehicles themselves are initially subsidized.