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Recharge Wrap-up: Toyota i-Road and COMS in France, Tesla tours Northeast, EV attitudes in UK

Toyota's i-ROAD and COMS teeny, tiny, city EVs are joining the Citelib carsharing fleet in Grenoble, France. The ultra-compact EVs, which will become available in October, are meant to supplement the Grenoble metropolitan area's existing public transit infrastructure, which includes trams, buses and trains. Toyota's i-ROAD and COMS will be connected to the transit systems IT infrastructure, allowing users to visualize their route on their smartphone or computer, and reserve and pay for their car before they get dropped off near the charging station (or the other way around). Then, the user finishes (or begins) their trip with one of the EVs. Surveys show that use of public transport is increasing in Europe, but most users still have to walk 15 minutes or so to reach their destination. Adding the i-ROAD and COMS carsharing service to their commute makes the trip into the city center quicker and more flexible, while keeping the air clean. See more below. Toyota is providing 70 vehicles to the Citelib program as part of a three-year test, while French energy company EDF is contributing 30 charging stations to the project. The i-ROAD is a three-wheeled EV that seats two people, and it features Active Lean technology for stability and comfort in the corners. Its footprint is about one-fourth that of a regular car. The four-wheeled COMS EV seats one, but also features a small storage compartment in the rear. The Tesla Model S is going on tour throughout the Northeastern US to give test drives to the public. Beginning July 4 in Montauk, NY, and ending August 30 in Vergennes, VT, people will get the chance to take a 15-minute spin in what many consider to be the best electric car available as part of Tesla's Fully Charged tour. If you live in New York, New Jersey, Massachusetts, Maine, Connecticut, New Hampshire or Vermont, the Model S may be coming to a town near you (check the schedule here) and you'll get the chance to drive the car with a product specialist in the passenger seat to answer your questions. You can even bring up to three guests in the back seat. So if you live in one of the states where Tesla can't sell cars or doesn't have a store, this is your chance to get to know the vehicle and decide if you want to buy one. Or you can just see what it feels like to silently go from 0-60 in 4.2 seconds (hint: it's pretty cool). A UK Survey shows five percent of people there are considering buying an electric vehicle.

Recharge Wrap-up: Tesla says it will adapt cars to China's charging standard, Toyota previews Mirai for NY officials

Tesla says it will adapt its cars to meet China's charging standards. As Tesla sales in China fail to meet targets, in part due to range anxiety, the company has been working to build chargers for its vehicles to allay concerns surrounding its unavailability and its incompatibility with the country's charging standard. While China says it won't support charging infrastructure incompatible with its own, Tesla says, "We will fully cooperate with the Chinese government in drafting the national charging standards as well as building public charging infrastructure." Cooperation stands to help Tesla meet its sales goals in China, and to help China meet its goal of promoting electric vehicles. Read more at The Wall Street Journal. Abstract Ocean offers LED replacements for the Tesla Model S license plate bulbs. The folks at Teslarati purchased and installed a set to review and shared the results. At $21.99, the LED License Plate Bulb Kit offers a slightly more high-tech lighting solution to match the high-tech nature of the Model S, and is appropriately inexpensive for a decidedly minor upgrade. It is also very easy to install, requiring just a Phillips-head screwdriver and a few minutes. While you're not likely to see any significant energy savings from the LED bulbs, the reviewer likes the look and is happy with the customization experience. Read more at Teslarati. Toyota and Air Liquide hosted a ride-and-drive of the Toyota Mirai at the New York State Capitol. As the hydrogen fuel cell car gets closer to its US launch, Toyota has been hosting informational events to get the word out about the vehicle and hydrogen technology. At the event, which included an informational session on the hydrogen economy, elected officials got to get behind the wheel of the zero emissions vehicle. "After more than a century with the automobile, we are making decisions about socially significant technologies aimed at building a true hydrogen society over the next 100 years," says Toyota Group Vice President of Government Affairs Steve Ciccone. Air Liquide and Toyota are teaming up to develop hydrogen fueling infrastructure in the Northeast US. The Mirai goes on sale in the Northeast in 2016. Read more from Air Liquide.

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.