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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Crushing 1984 Ford Ranger to make a point about clean cars

Being a professional politician is often about more than just getting legislation passed, and a little showmanship can go a long way towards getting a point across. California State Senate leader Kevin de Leon recently staged just such a flashy stunt when he crushed a 1984 Ford Ranger at a rally kicking off an EV incentives pilot program. De Leon sponsored a bill last year that, in part, tried to give greater support to low-income buyers who wanted to trade in their old clunker for a zero-emissions vehicle. He hoped to improve the state's Clean Vehicle Rebate Project, which has been accused of especially helping the wealthy. After watching their Ranger get destroyed at this event, the Mendoza family that owned the truck drove away in a 2013 Toyota Prius, according to the Sacramento Business Journal. Under the pilot program, buyers in two air districts in the Golden State can take advantage of these incentives. Depending on their income and the vehicle they are purchasing, people can get a rebate of between $1,500 and $9,500, according to the Sacramento Business Journal. For now, the California Air Resources Board has set aside $5 million from the state's cap-and-trade program to fund things in these areas. Later, it will vote whether to adopt the initiative statewide. Not to be outdone, Arnold Schwarzenegger has thrown his prodigious muscle behind this program, and he put out an even more explosive video showing how to get rid of these old vehicles. You can watch a clip of the Ranger's destruction from the Sacramento Business Journal above and the Governator's response, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Sacramento Business Journal, Arnold Schwarzenegger via YouTube Government/Legal Green Ford Toyota Car Buying Green Culture Electric Hybrid Videos California cvrp kevin de leon

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.