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Oh, Kei Go: Toyota set to enter JDM minicar market?

Toyota is looking to get bigger... by going smaller. The Japanese automaker is looking to enter the kei car market, a popular segment in its homeland. Kei cars are small vehicles with restrictions on length (11.15 feet), width (4.86 feet), engine size (660 cubic centimeters) and power output (63 horsepower). Currently, Toyota is the only Japanese automaker not producing vehicles for this segment, but that is set to change, according to a report from The Wall Street Journal.
Thanks to its relationship with Daihatsu, Toyota can jump right into the kei car game. Daihatsu is one of the largest producer of kei vehicles and it is currently owned by Toyota.
Although kei cars are restricted in terms of size and power, they are not restricted by technology. Automakers utilize different drive configurations, powertrains and amenities to keep their cars fresh. Daihatsu and Toyota plan to work together to produce Toyota-branded kei cars. The two companies will utilize Toyota's knowledge of electric and hybrid systems to produce efficient little vehicles for the Japanese market.

Toyota's refreshed Sai is a Lexus HS by any other name

Toyota first launched Lexus in the United States back in 1989, but it wasn't until 2005 that it brought the luxury marque home to roost. But don't think that Toyota didn't find a way of selling many of its premium models in the Japanese Domestic Market in the meantime. The Lexus LS was sold as the Toyota Celsion, the ES as the Vista and Camry Prominent, and the SC as the Soarer. (We could go on, but you get the point.)
These days Lexus sells in markets around the world, including Japan, but Toyota still spins off its own versions of Lexus models to sell domestically as well. Like the new Sai, for example. Sharing its platform, hybrid propulsion and much more with the Lexus HS (which you may remember as the world's first dedicated luxury hybrid until it was pulled from the market early last year), the Sai was introduced to Japan at the same time as the HS was rolled out around the world. Now nearly four years on the market, Toyota has given it a bit of a refresh.
Boasting a far more aggressive front end and a restyled rear, the revised Sai features LED headlights, 16-inch alloys and a higher-quality interior in which JDM buyers will find a new center console and trim, along with an optional 10-speaker infotainment system. Toyota also boasts that the new Sai is made of 20-percent Ecological Plastic and recycled resin.

At least 15 states jockeying for Toyota and Mazda factory jobs

Just a few weeks ago, Mazda and Toyota announced a partnership that would lead to an all-new $1.6 billion plant here in the United States. The plant will build EVs and is expected to employ roughly 4,000 people directly while creating thousands of indirect jobs through suppliers, shipping and more. The Detroit Free Press reports that as many as 15 Midwestern and Southern states are understandably interested in striking a deal with the automakers. Most of the states already have ties to the auto industry. While the Midwest has traditionally been home to auto manufacturing in the United States, in the past 25 years or so, the South has made a big push, offering tax incentives and a union-free workforce. Alabama alone is home to facilities from Honda, Hyundai, Mercedes-Benz and Toyota. Others house a burgeoning tech or manufacturing industry ripe for the picking. Freep breaks down the pros and cons for each state, with much of the focus being on supply chains and a reliable and plentiful workforce. The latter is of particular concern in states like Alabama and Michigan that already have a big auto industry. Toyota may feel those areas have already been tapped for talent. Most of the states are along or adjacent to Interstate 75 and its extended roots, so others like Texas and Iowa will have to fight hard if they want this facility. It's only been a few weeks, though. With manufacturing jobs in such great demand and elected officials eager to show they're seeking them for their states, it wouldn't be surprising if a few more joined the fray. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Detroit Free Press Green Plants/Manufacturing Mazda Toyota