2006 Toyota 4runner on 2040-cars

Auto blog

Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Toyota reaffirms commitment to body-on-frame SUVs

Toyota sold 121,055 Highlander CUVs in 2012, according to Automotive News. By comparison, it sold 78,457 examples of four different body-on-frame, truck-based SUVs (4Runner, FJ Cruiser, Sequoia and Land Cruiser). One could argue then, that the traditional SUVs aren't pulling their weight from a sales perspective. Yet that isn't stopping Toyota from reaffirming its commitment to a segment that has seen its former champions - Ford, General Motors and Chrysler - abandon it with alarming speed. Ford and GM still offer body-on frame utilities, but only in the very largest offerings, catering to seven or even eight passengers. Everything outside of the Expedition or Tahoe rides now on a unibody.
Toyota's decision to stick with the technology is good news if you're in the market for smaller SUVs that are still capable of heading well off the beaten path. Outside of the Jeep Wrangler, Grand Cherokee (a unibody) and perhaps Nissan Xterra, there's not much in terms of capable SUVs between $20,000 and $50,000. As the Toyota brand's US head, Bill Fay, says, "Clearly, the trend has shifted, but there is still an owner base that is interested in these vehicles."
We don't doubt Fay on that, but it may also be somewhat telling that Toyota's SUV lineup is aging, and we haven't seen or heard much about replacement models in the pipeline. Admittedly, the 4Runner (pictured) has been facelifted for 2014, but it's mostly cosmetic in nature. Despite Toyota's posturing, we still expect its body-on-frame lineup to thin in the coming years as sales dwindle and escalating fuel-economy standards make business cases even tougher. Here's hoping that Toyota manages to keep at least one rough-and-tumble SUV in its lineup in the coming years.

Who sold the most small/midsize pickups in 2012? PickupTrucks.com investigates that, too

PickupTrucks.com has taken another look at the sales of its favorite vehicle bodystyle as part of an ongoing series. According to registration data from R.L. Polk, the Toyota Tacoma easily took the crown as America's best-selling mid-sized pickup, with 133,477 units rolling into new homes in 2012. For comparison, the second-place Nissan Frontier only saw 50,566 registrations.
We feel compelled to point out that before Ford pulled the plug on its ancient Ranger, the company was moving some 75,000 units per year. That number had shriveled to 15,662 by 2012, which was still enough to surpass the Honda Ridgeline. Interestingly enough, one person brought home a brand-new Hummer H3T as well. But mid-sized trucks represent only a fraction of total pickup sales. Dealers sold a total of 241,471 midsizers last year compared to 988,326 half-tons.
That segment was dominated by General Motors with 533,814 sales followed by Ford at 478,204. Ram Trucks trailed behind in third with 241,204 units with Toyota close behind at 229,769. Nissan, meanwhile, remains a distant fifth. Head over to PickupTrucks.com for a closer look at the breakdown in each segment.