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Kyle Busch breaks leg in big crash, will miss Daytona 500

NASCAR driver Kyle Busch suffered a compound fracture of the lower right leg and a mid-foot fracture of his left yesterday at Daytona during the 112th lap of the Alert Today Florida 300, the season-opening race of the 2015 NASCAR XFINITY Series. Busch came into contact with the infield wall just past the pit lane exit, an area where there is currently no SAFER barrier, which is designed to reduce the risk of injury in a crash. Fellow racer Ty Dillon, the third-place finisher in the race, expressed a common refrain following the news of Busch's injury. "I think we're to the point now in NASCAR we should have SAFER barriers at a place like this, we're going so fast. I think we could probably afford it," said Dillon. Matt Crafton will drive the No. 18 Toyota today at the Daytona 500 today as a substitute for Busch, but it's not yet clear if he will continue to drive the car following Daytona. Kurt Busch, Kyle's older brother, will also miss the Daytona 500 due to the domestic violence case against him in Delaware. Video footage of the wreck can be seen above. It goes without saying, but we wish Kyle a speedy recovery and a return to his stock car as quickly as possible.

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

Shuttle-hauling Tundra finds permanent home in science exhibit

The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle, but... hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works.
Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That's almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine - we call that a win-win.